NovoCarbon’s New Brand: More Than a Material Supplier

NovoCarbon is a minerals processing company that supplies “high-quality value-added carbon products” to its customers. They create clean technology customized for their customers’ unique applications.


”When you’re working with New Perspective be prepared to engage in a process! Building the right website requires the team to really understand your business inside and out and what drives people to your product or service. The New Perspective team are smart, creative, organized and responsive. Manifesting a new website is a serious undertaking that will have a lasting impact but New Perspective brings a set of tools and techniques and a bag of experience to the process that makes it all manageable.”

Paul Ferguson


The Challenge

NovoCarbon wanted their new web presence to address their customer’s core problems and goals directly as well as represent them as a leader in the rapidly expanding upgraded graphite market. Their challenges included:

  • Brand positioning as a solutions provider rather than simply a supplier
  • Producing enough leads to support the company’s growth
  • Visibility online
  • Integrating their marketing and sales tracking system

The Solution

NovoCarbon needed a strategic partner to guide them in the digital landscape. To help them address their challenges and move toward their goals, New Perspective:

  • Developed a custom WordPress website integrated with HubSpot CRM
  • Performed a photoshoot to capture high-quality images of their product line to use in the new website
  • Developed and executed a cohesive marketing strategy
  • Established a sales and marketing foundation to increase new opportunities
  • Aligned their message to support brand positioning


Through our combined efforts, NovoCarbon ended up with a beautiful, responsive website that was designed to help answer their prospects’ questions and guide them along in their purchasing decision. The new website positioned NovoCarbon as a solutions provider and an expert in their field, rather than as simply a material supplier.

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