Socomec’s American Dream: Double
The Traffic, Triple The Leads
Socomec, a France-based electrical equipment design and manufacturing company, needed a demand generation partner to strengthen their brand’s traction in the US. Learn how New Perspective helped Socomec.us increase traffic by 174% and sessions by 389%.
“With New Perspective’s ‘problem solver’ approach and continuous support, we were able to launch a beautiful website and create an entire inbound marketing strategy from scratch to help us increase our brand awareness and generate leads. I would recommend New Perspective without hesitation!”
Socomec had four primary goals when they reached out to New Perspective. The mission was to:
Improve the quality and quantity of site traffic
“The biggest obstacle to Socomec’s success was its digital presence and visibility in search. The website wasn’t generating the leads and revenue it needed to grow.
Improve conversion rates
“We were barely getting any online visibility for the most relevant search phrases. Our user experience needed work, and few of our visitors were converting into prospects,” said Cragan.
Target the right US audience with inbound marketing
“Socomec’s marketing approach was also a major roadblock. “We were completely unfamiliar with inbound marketing,” explained Cragan. “Our website lacked strategy, and we didn’t know how to address our modern buyer’s needs.”
Align both sales and marketing teams
“During our initial meeting with New Perspective, we knew they were a perfect fit for us,” said Cragan. “We chose them based on their experience, their adaptability in working with a global company, and their quick understanding of our business and challenges.”
New Perspective completely redesigned Socomec’s website to improve its brand messaging. Downloadable offers such as ebooks and white papers were added to encourage conversion.
“The redesigned website is a big improvement over the old site,” said Cragan. “It is mobile responsive, user-friendly, attractive, has conversion points, and our traffic has increased dramatically.”
Launched a fully redesigned and modernized website.
Developed a plan to align marketing and sales.
Created a content strategy to speak to their multiple buyer personas.
For the first time, Socomec implemented blogging as part of their strategy. We created various types of blogs that would address the issues faced by their ideal partners. Socomec went from never publishing content to publishing multiple audience-targeted blogs per month!
In just over two years, Socomec’s online presence in the US drastically transformed. And the numbers don’t lie:
INCREASE IN LEADS GENERATED
Of Total Leads Come From Content Offers (Since Website Launch)
Of Leads From Content Offers Are Marketing Qualified Leads!
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