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    French Power Solutions Company Electrifies US Market Presence

    SOCOMEC

    Founded in 1922, Socomec is an industrial group with a workforce of 3100 people. Their core business – the availability, control and safety of low voltage electrical networks with increased focus on their customers’ power performance.

    VISIT WEBSITE

    INDUSTRIES

    Electronics, Manufacturing, Electrical Equimpment Manufacturing.

    COMPANY SIZE

    1001 – 5000

    HEADQUARTERS

    Benfeld, Alsace, France

    SERVICES WE PROVIDED

    Inbound Marketing, New Website, Alignment of Marketing and Sales teams, Content Strategy.

    A NEW PERSPECTIVE SUCCESS STORY

    Energy Solutions
    For The Future

    Socomec is a family-owned French industrial group, founded in 1922, with 3,100 employees and a century of engineering reputation in low voltage electrical networks: availability, control, safety and power performance. In Europe, the name carries weight. In the US, it carried almost none. Socomec set out to change that and in just over two years grew lead generation 341% year over year.

    How could they best translate a well-known French corporate brand for a US audience?

    "With New Perspective’s ‘problem solver’ approach and continuous support, we were able to launch a beautiful website and create an entire inbound marketing strategy from scratch to help us increase our brand awareness and generate leads. I would recommend New Perspective without hesitation!"

    ⭐⭐⭐⭐⭐
    Clemence Cragan

    Socomec

    The Challenge: A Strong Brand Does Not Export Itself

    A strong brand does not export itself. Socomec's switching, monitoring and power conversion products were proven across a century of deployments, but the North American buyers who specify electrical equipment (engineers, facility managers, procurement teams) had no reason to find them and little reason to trust an unfamiliar name over incumbent suppliers.

    Three obstacles stood between Socomec and US growth:

    1

    Low visibility in search

     "We were barely getting any online visibility for the most relevant search phrases," said Socomec's Clemence Cragan. The US site was not generating the traffic, leads or revenue the market entry required.

    2

    A website that did not convert

    "Our user experience needed work and few of our visitors were converting into prospects" Cragan continued. The site gave a US buyer evaluating an unfamiliar European brand no path from interest to conversation.

    3

    No inbound marketing

    Socomec's growth model at home was built on relationships and reputation, two assets that do not transfer to a market where nobody knows you. Inbound marketing was unfamiliar territory and the site had no strategy behind it for reaching the modern buyer.

    Socomec middle 1 - socomec - socomec

    What our partnership delivered:

    New Perspective completely redesigned Socomec’s website to improve its brand messaging. Downloadable offers such as ebooks and white papers were added to encourage conversion.

    “The redesigned website is a big improvement over the old site,” said Cragan. “It is mobile responsive, user-friendly, attractive, has conversion points, and our traffic has increased dramatically.”

    In order to help them hit their company goals for the year, we:

    A rebuilt website designed for the US buyer

    We completely redesigned Socomec's site around clear brand messaging for a North American audience: mobile responsive, easy to navigate and built with conversion points rather than brochure pages. Downloadable offers such as ebooks and white papers gave technical evaluators a reason to identify themselves.

    Content strategy for multiple buyer personas

    Electrical equipment purchases run through committees. We built a content plan that spoke to each persona in the decision, from the specifying engineer to the business approver, addressing the problems Socomec's ideal partners actually face.

    A first-ever publishing program

    Socomec had never blogged. We built and ran an editorial program producing multiple audience-targeted posts per month, giving the brand a growing base of search visibility and a way to demonstrate expertise to buyers who had never heard the name.

    Marketing and sales alignment

    New US leads only matter if they reach a sales process ready to work them. We developed the plan connecting the new inbound engine to Socomec's sales team, so the market entry produced pipeline rather than just traffic.

    Cs1 socomec

    The Results: US Market Entry Marketing, Leads Up 341%

    In just over two years, Socomec's US online presence became a real commercial asset.

    Year over year:

     

    341%

    increase in lead generation

    174%

    increase in conversion rate

    Socomec content strategy - socomec - socomec

    Recent success stories

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    Growth Marketing Session

    This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.

    What we’ll cover:

    ✅ Focus on what matters most - Zero in on the biggest drivers of growth.
    ✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
    ✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.