The idea behind content marketing is simple: instead of bombarding people with ads about your product or service, give them interesting and relevant information (i.e. content) about topics they care about.
They’ll not only come back to you as loyal customers, they’ll share your info and link to your site. The more they like, the more they link and the higher you rank on search engines’ sophisticated new algorithms, which analyze page-to-page links as well as keywords. Simple.
When you consider all the distribution channels connecting to your audience—and the unique strengths of each—suddenly content marketing seems anything but simple.
Your company might not be savvy with all of these channels, and you might not have the staff, resources, or budget to support more than a few, as content marketing can be time-consuming and requires ongoing innovation and creativity. That’s where New Perspective can serve as your strategic partner.
Do you know how many times a visitor returns to your site before converting (taking an action or making a purchase)? And over how many days? New Perspective can help you use these key performance indicators—and cookies—to guide those repeat visitors through to purchase. Let’s say that 55% of your visitors will come back five times over three days before closing the deal. Are you going to greet them the same way each time, each day, with the same information? No! You’re going to give them fresh content and a stronger enticement—say, a video demo of the product they’re keen on, or a 10% discount on their third or fourth visit. The video engages them more and the discount feels exclusive, finally triggering the purchase.
Of course, each piece of content will elicit a range of reactions. But having a clearly defined audience helps you find the right strategy to successfully deliver your marketing message. To get a message to resonate across a desired audience would require meticulous planning and a deep understanding of the principles behind compelling content marketing. Combined with creativity and tireless innovation, your content strategy can reward you with more business and the loyalty of your customers.
New Perspective will work with you and your company’s budget to determine not only the most engaging content but the most effective distribution channels. Then we pair our experienced creative leads with our Internet marketers and content producers to create compelling and effective content for distribution on your website and social media platforms.
You can rely on our team to turn your business into a valued expert resource for thousands of people in Worcester and beyond. Our team knows exactly how to generate buzz, draw people in, and build their trust. In time, they would want to buy your products and come to you for reliable information about your niche.
New Perspective has been providing sophisticated content marketing services in Worcester, MA since before all the buzz. Contact us today to find out how we can improve your content, impress your visitors, and boost your results. Call 508-755-6797 or request a free assessment.