We Help Our Customers
Maximize Their Investment in
HubSpot’s Growth Stack
New to HubSpot, or an existing customer?
New Perspective can help.
What is HubSpot?
HubSpot is the world’s leading inbound marketing and sales platform. As a certified Platinum Partner, New Perspective is one of the world’s leading HubSpot agencies.
Our platinum status with HubSpot is testament to our consistent achievement of measurable and sustained inbound lead generation results for our clients.
We are true believers in the inbound methodology (with the results to back it up) and experts in HubSpot’s ecosystem. With New Perspective on your team, your HubSpot integration plan just got easier.
What is Inbound Marketing?
Inbound marketing is a business approach that attracts customers by creating valuable content and experiences tailored to them. The modern customer is out there looking for answers to their questions. They don’t want you to be interrupted with content they aren’t looking for/interested in. The modern customers wants to engage with businesses that offers information and solutions to problems they already have.
HubSpot uses a Flywheel model to demonstrate the phases of inbound marketing: Attract, Engage, Delight, and Customer.
Prospects enter the flywheel at this stage. At this point, they’re not ready to make a purchasing decision. All they want is a business that can help them with the problems and pain they are experiencing. At this stage, your focus should be on helping them, not selling to them.
As prospects continue their research, they are beginning to come to a decision. At this point, it should be your goal to help them make the best decision for them. They want their decision to be as simple as possible, so you should aim to show them how your service can directly help address their problems.
In this digital age, every interaction a customer has with a business has the potential to be spread to thousands of people. If a customer is happy with your product or service, they’re likely to tell people. At this stage, you should be helping the customer to find continued satisfaction with your business.
This model places the Customer at the center of the flywheel, because your customers should drive everything you do. This process isn’t about converting prospects into customers and then forgetting about them. It’s about attracting high-quality customers and continually working to Attract, Engage, and Delight them.
Marketing Automation Software
Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.
Powerful sales CRM software to help teams close more deals, deepen relationships, and manage their pipeline more effectively — all on one easy-to-use platform.
Content Management System
The content management system you need to easily create and personalize website pages for every visitor — optimized for conversion across every device. Rely on developers as much or as little as you’d like.
Customer Service Software
Service Hub brings all your customer service data and client communication channels together in one place. HubSpot Service Hub helps streamline and scale your support through automation and self-service enablement.
New Perspective is a Certified HubSpot Platinum Partner Agency
At New Perspective, we encourage our customers to consider HubSpot because we have seen first hand how effective and scalable its software stack is. As HubSpot Platinum Partners we’ve found the software to be essential in helping many of our clients intelligently manage their digital transformation. We have also found the stack essential in driving our own demand generation programs.
As Platinum Partners, we have access to all of HubSpot’s tools, services, and their world class training programs as well. Digital marketing evolves quickly and the New Perspective team is committed to providing our clients with the most up-to-date advice. The team collectively boasts over 15 HubSpot certifications spanning the full suite of their software stack. Are we the right partner for you?
Here are some of the HubSpot related services we offer:
- NHubSpot CRM Setup
- NMeasurement & Reporting
- NLead Nurturing
- NPipeline Customization
- NHubSpot CMS Implementation
- NSEO Optimisation
- NCRM Integration
- NSales Enablement
- NLanding Pages