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    The New Perspective Marketing Blog

    We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.

    HubSpot Operations Hub: What You Need to Know

    For those who have read previous posts by New Perspective (thanks for your continued interest!), we...

    Marko Bodiroza
    Jul 6, 2021

    Account-Based Marketing for Cleantech and Energy Companies

    No question, Cleantech is helping to change the world. It’s tackling environmental damage, reducing...

    Nathan Harris
    Jun 28, 2021

    How to Max Out ROI at Your Next Trade Show

    As the sales or marketing leader at your company, how frustrating (not to mention...

    Marko Bodiroza
    Jun 22, 2021

    Creating a Culture of Content: 7 Steps for Powerful B2B Marketing

    Every once in a while, we’re going to take a hyperdive into critical strategies for the companies...

    Marko Bodiroza
    Jun 3, 2021

    Interactive Calculators: 3 Ways to Increase Lead Generation

    The pandemic has had a significant effect on pretty much everyone, and it’s been especially tough...

    Kate Sears
    Apr 12, 2021

    Marketing in Cannabis Industry: Dos and Don'ts of Cannabis Marketing

    The cannabis industry has seen explosive growth and unprecedented change over the past few years....

    Nathan Harris
    Feb 25, 2021
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