How to Sell Account Based Marketing to the C-Suite
As your company’s business strategist or senior sales person, you’ve recently had a lightbulb...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
21 Best B2B Lead Magnets Examples (That Aren’t eBooks)
Getting a B2B sales prospect’s attention is both an art and a science. Chosen well, B2B lead...
Kate Sears
7 Best B2B Content Marketing Examples
There was a significant shift in the marketing industry in 2020. The unexpected start of the...
Marko Bodiroza
Boosting B2B Sales with HubSpot Sequences: Best Practices
How do you boost your HubSpot sequences and turn a B2B prospect into a paying customer in 2022?...
Nathan Harris
Account-Based Marketing: Is ABM Right For Your Company?
You may have heard about Account-based marketing (ABM) and want to find out if this modern, highly...
Nathan Harris
Cleantech Marketing Affiliates: 9 Tips for Choosing Your Partner
Here’s a question we got recently from a client: Do we need a marketing affiliate? This was a...
Madison Filipiak
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.