B2B Social Media Marketing Strategy: Instagram Company Culture
Creating content for your business’s Instagram account used to be easy. Your whole team was...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
3 Takeaways: Eugene Schwartz Breakthrough Advertising Book
Marketers can never rest. What works today won’t work tomorrow. Most books about marketing take a...
Nathan Harris
Why B2B Marketing Fails: Overcoming Common Challenges
Most people think marketing is easy. In many cases, that’s what makes it so hard. Only 50% of...
Madison Filipiak
How to Build a Social Media Culture for Your Organization
Nothing beats word of mouth. Except, of course, online word of mouth. Brand messages reach 561%...
Dunja Jovanovic
Time to Pivot Your Business: Where Do You Begin?
When Eric Ries first coined the term “pivot” in his book The Lean Startup, his intent was to...
Nathan Harris
New Perspective Becomes a HubSpot Platinum Partner!
As digital marketing continues to evolve, so do we. At New Perspective, our mission is to...
Nathan Harris
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.