Sales and Marketing Alignment: Vital Part of a Successful Company
Times have changed. As technology continues to grow and make it easier for consumers to access...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
Top B2B Marketing Challenges and Strategies to Overcome Them
Inbound marketing is quickly winning over businesses everywhere—and it’s no wonder why. Marketers...
Madison Filipiak
Content Marketing for Industrial & Manufacturing Industries
Content marketing for manufacturers is not always the same as for other industries. Learn what...
Nathan Harris
How to Align Budgeting and Strategic Planning: 4 Key Tips
Which came first, the budget or the strategic plan? Budgeting and strategic planning are inherently...
Nathan Harris
Creating an Effective Marketing Plan: Branding vs. Lead Generation
What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer...
Madison Filipiak
Strategic Planning Assumptions: Marketing Examples
As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer...
Nathan Harris
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.