Content Marketing for Industrial & Manufacturing Industries
Content marketing for manufacturers is not always the same as for other industries. Learn what...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
How to Align Budgeting and Strategic Planning: 4 Key Tips
Which came first, the budget or the strategic plan? Budgeting and strategic planning are inherently...
Nathan Harris
Creating an Effective Marketing Plan: Branding vs. Lead Generation
What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer...
Michelle Sustar
Strategic Planning Assumptions: Marketing Examples
As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer...
Nathan Harris
Lessons Learned from Agile Marketing: Our Transformation Journey
If you’ve followed our blog for a while, you may have seen us talk about the agile marketing...
Nathan Harris
The Power of Buyer Personas: Unlocking Marketing Success
The secret’s out: marketing has changed. And if you’re still marketing in the same way you’ve...
Michelle Sustar
B2B Growth Strategy Session
Optimize Your Funnel with Expert Insights
Book a free 45-minute strategy session with a senior B2B strategist. We’ll audit your funnel, benchmark against top performers, and plan your next winning move.