Content Marketing for Industrial & Manufacturing Industries
Content marketing for manufacturers is not always the same as for other industries. Learn what...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
How to Align Budgeting and Strategic Planning: 4 Key Tips
Which came first, the budget or the strategic plan? Budgeting and strategic planning are inherently...
Nathan Harris
Creating an Effective Marketing Plan: Branding vs. Lead Generation
What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer...
Madison Filipiak
Strategic Planning Assumptions: Marketing Examples
As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer...
Nathan Harris
The Power of Buyer Personas: Unlocking Marketing Success
The secret’s out: marketing has changed. And if you’re still marketing in the same way you’ve...
Madison Filipiak
Email Marketing for B2B Manufacturers: Ultimate Guide
Many people are quick to say that email doesn’t matter anymore, and many manufacturing companies...
Kate Sears
B2B Growth Audit Session
Book a 45-min session with a senior strategist.
We audit your funnel, find leaks, and hand you a 90-day plan.
What you’ll receive:
✅ Benchmark report – where you lag vs. top competitors
✅ CRO fixes and notes – the exact pages costing you leads
✅ 90-day action list – three moves that raise pipeline velocity