Sales and Marketing Alignment: Help Your Sales Team Adopt Inbound
Times have changed. As technology continues to grow and make it easier for consumers to access...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
Top B2B Marketing Challenges and Strategies to Overcome Them
Inbound marketing is quickly winning over businesses everywhere—and it’s no wonder why. Marketers...
Michelle Sustar
Content Marketing for Industrial & Manufacturing Industries
Content marketing for manufacturers is not always the same as for other industries. Learn what...
Nathan Harris
How to Align Budgeting and Strategic Planning: 4 Key Tips
Which came first, the budget or the strategic plan? Budgeting and strategic planning are inherently...
Nathan Harris
Creating an Effective Marketing Plan: Branding vs. Lead Generation
What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer...
Michelle Sustar
Strategic Planning Assumptions: Marketing Examples
As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer...
Nathan Harris
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