Top B2B Marketing Challenges and Strategies to Overcome Them
Inbound marketing is quickly winning over businesses everywhere—and it’s no wonder why. Marketers...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
Content Marketing for Industrial & Manufacturing Industries
Content marketing for manufacturers is not always the same as for other industries. Learn what...
Nathan Harris
How to Align Budgeting and Strategic Planning: 4 Key Tips
Which came first, the budget or the strategic plan? Budgeting and strategic planning are inherently...
Nathan Harris
Creating an Effective Marketing Plan: Branding vs. Lead Generation
What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer...
Madison Filipiak
Strategic Planning Assumptions: Marketing Examples
As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer...
Nathan Harris
The Power of Buyer Personas: Unlocking Marketing Success
The secret’s out: marketing has changed. And if you’re still marketing in the same way you’ve...
Madison Filipiak
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.