How to Align Budgeting and Strategic Planning: 4 Key Tips
Which came first, the budget or the strategic plan? Budgeting and strategic planning are inherently...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
Creating an Effective Marketing Plan: Branding vs. Lead Generation
What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer...
Madison Filipiak
Strategic Planning Assumptions: Marketing Examples
As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer...
Nathan Harris
The Power of Buyer Personas: Unlocking Marketing Success
The secret’s out: marketing has changed. And if you’re still marketing in the same way you’ve...
Madison Filipiak
Email Marketing for B2B Manufacturers: Ultimate Guide
Many people are quick to say that email doesn’t matter anymore, and many manufacturing companies...
Kate Sears
The Importance of Social Media for Industrial & Manufacturing
Do you think that social media for B2B manufacturers is pointless? Considering that 72% of...
Dunja Jovanovic
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.