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    The New Perspective Marketing Blog

    We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability—sharing insights and solutions for top B2B marketing challenges.

    Email Marketing for B2B Manufacturers: Ultimate Guide

    Many people are quick to say that email doesn’t matter anymore, and many manufacturing companies...

    Kate Sears
    Mar 2, 2018

    The Importance of Social Media for Industrial & Manufacturing

    Do you think that social media for B2B manufacturers is pointless? Considering that 72% of...

    Dunja Jovanovic
    Dec 8, 2017

    Is Thank You Capitalized in an Email Subject Lines?

    Your email lists consists of your current customers, prospective customers, and your fans. As such,...

    Kate Sears
    Nov 27, 2017

    Marketing Trends for Industrial & Manufacturing Space in 2024

    Digital marketing is more important than ever, which implies that understanding current digital...

    Kate Sears
    Aug 25, 2017

    New Perspective Becomes HubSpot Gold Partner Agency

    New Perspective is proud to announce that it has become a certified HubSpot Gold Partner HubSpot...

    Nathan Harris
    Apr 5, 2016

    How to Calculate and Increase Your Customer Lifetime Value

    Customer lifetime value (CLV) is a dollar amount that represents the total profit a customer is...

    Michelle Sustar
    Feb 9, 2016
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