Lessons Learned from Agile Marketing: Our Transformation Journey
If you’ve followed our blog for a while, you may have seen us talk about the agile marketing...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
The Power of Buyer Personas: Unlocking Marketing Success
The secret’s out: marketing has changed. And if you’re still marketing in the same way you’ve...
Michelle Sustar
How to Prepare for Marketing Strategy Workshop: Best Planning Tips
Is it time to evaluate your marketing efforts? From time to time, every company should take part in...
Michelle Sustar
Email Marketing for B2B Manufacturers: Ultimate Guide
Many people are quick to say that email doesn’t matter anymore, and many manufacturing companies...
Kate Sears
The Importance of Social Media for Industrial & Manufacturing
Do you think that social media for B2B manufacturers is pointless? Considering that 72% of...
Dunja Jovanovic
Is Thank You Capitalized in an Email Subject Lines?
Your email lists consists of your current customers, prospective customers, and your fans. As such,...
Kate Sears
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