The customer of the future has arrived. Why not partner with the manufacturing marketing agency of the future?

B2b manufacturing marketing

Has your marketing playbook relied heavily on trade shows, print mailers and various channel partnerships? Have you noticed the competition investing heavily in digital channels and doing things differently?

The truth is, that dusty old playbook that has sustained your business doesn’t work as it used to. Many of your competitors have embraced the change and in doing so have generated a sustainable competitive advantage. Could your sales and marketing approach use some modernization? We can help.

Challenges We Help Solve:

Demand Generation

Your business is at the center of technological innovation in B2B manufacturing industry. Unfortunately, without a steady supply of engaged customers, you’re like a wind turbine without wind or a solar panel that hasn’t been plugged in—you can’t do your job.

Two-thirds of B2B buyers say they can make a purchase decision based on online research alone. They will visit your website. They will go through your social pages. They will read reviews from your customers, good and bad. Every one of these steps is an opportunity to generate demand for your business. Are you leveraging them?


Brand Messaging & Positioning

Congratulations! Your company is under a global microscope. Interest in companies like yours has reached a fever pitch. Lots of noise, lots of confusion, and a good deal of competition. It can be challenging to stand out, establish a distinct brand presence, and communicate what makes your company unique. Where do you start?

It all starts with a clear understanding of your ideal customer and where your brand fits into solving their challenges. We utilize a proven process to ensure your marketing clearly speaks to your customers’ challenges and differentiates you from the sea of noise from the competition.  

clearly communicate your brand’s promise 

CRM & Reporting

You are a smart business person. You know you need a CRM, but its true impact on a business isn’t always appreciated. CRM systems help businesses build relationships with customers, translating into loyalty and customer retention—factors which directly influence your revenue. Effectively managing your CRM is essential if you want to boost your profits and make an impact.

Not sure which CRM to invest in or which KPIs you should measure?
New Perspective can help your organization cut through the clutter of resource choices that you face.

Gain Insights Into Your Customer’s Behavior

Marketing Strategy

Setting goals and determining how best to leverage data is just the start of your marketing efforts. Following a comprehensive strategic planning process, the next step is to implement your marketing plan. Campaign execution requires ongoing creation of content, promotion, and monitoring.

New Perspective has a team of B2B manufacturing marketing agency specialists with experience in the B2B manufacturing industry. We are prepared to work collaboratively with your team to deliver your marketing strategy with a laser focus on ROI.

Strategy Before Tactics Wins

Stand Out In Manufacturing Industry

The future is now.

Your business is trying to change the world, and now is the time to build a solid foundation. Decisions you make around marketing, customer acquisition and retention strategies, market analysis, and more may have a ripple effect for the next decade. 

We would appreciate the opportunity to have a discussion with you and to show you how partnering with New Perspective will help generate demand for your business today and into the future. Let’s talk.