B2B Manufacturing Marketing
Create a Competitive Advantage
Is your old marketing strategy as effective as it used to be?
B2B manufacturing marketers have been successfully using the same tried and true marketing tactics—such as trade shows, print mailers, and cold calling—for generations. However, with the rise of the digital age and inbound marketing, things are changing fast.
The old marketing playbook just doesn’t work the same way it used to, which results in fewer leads for your business and, ultimately, tension between your sales and marketing teams.
Many B2B manufacturing companies already know that they must adapt to inbound marketing, but they just don’t know how. They try piecemeal tactics such as blogging, email marketing, and even social media, but they’re not seeing results.
How can manufacturing businesses adapt to the changing marketing landscape?
Rethink Your Marketing Playbook
01 Demand Generation
In today’s market, you have to be able to stand out and speak your prospects’ language. We can help you come up with a goal-focused plan that will help you drive leads, stay on target, and satisfy your growth goals.
Marketing to manufacturing clients requires messaging targeted to engineers and influencers. You need to speak their language, solve for their problems, and create experiences they care about.
02 Brand Positioning & Messaging
Our attention spans are getting shorter—on average, people only spend 15 seconds on a webpage! If your page can’t grab a prospect’s attention in that time, you’re likely to lose them. So what can you do?
Your messaging has to be outstanding. In order to create great messaging, you have to have a clear understanding of your persona: who they are, what they need, and how you can help.
New Perspective can help you create a complete picture of your ideal prospects, then target them with messaging that speaks their language so you can be sure you’re capturing the right leads and grabbing their attention right away.
We will work with you to create a branding and marketing strategy that is centered around your unique business.
03 CRM & Reporting
There’s no shortage of marketing data out there, but how do you make sense of it all? How do you know which metrics you should be tracking and how to make decisions based on that data?
As a HubSpot partner, New Perspective will help you implement a robust customer relationship management system, or CRM.
This will help you to track important data about your contacts at every stage of the sales cycle. In addition, we will help you create relevant goals for your business and to identify the right KPIs to measure success.
04 Campaign Execution
Once you’ve identified your persona and you have the right KPIs in place, it’s time to execute on your marketing campaign. You need the right partner to help you do it right.
New Perspective is not just a strategic partner. We will help you create your strategy and build your campaigns—then we’ll help you make them happen. We will collaborate with your team to decide on roles and responsibilities for execution so that we can all work toward success.
Build a Better Future
Adapting to the new digital landscape and inbound marketing does not mean that you have to give up on the reliable tactics you have used in the past. New Perspective will work with you to develop a marketing strategy that will combine the old and the new, ultimately driving more leads and sales.
Are you ready to build a better future with New Perspective? Reach out to us for a free consultation to see how we can help transform your marketing.