In an industry built on loyalty and elbow grease, digital marketing can be a frustrating initiative to start and to see success with.
Is your old marketing playbook as effective as it used to be? Are trade shows, direct mail and yellow pages seeing the same return as they used to? Are sales leads becoming lower quality, resulting in more work for your sales team with worse results?
Like most marketers you probably understand the importance of keeping up with customer changes and evolving with technology. Unfortunately, the manufacturing industry can be difficult to realize success through digital marketing, particularly when the strategy is not fully thought through.
If you’re struggling to move your organization away from the “way you’ve always done it,” you’re probably becoming less aligned with your sales team and you’re attempting marketing tactics without any clear strategy or measurable results.
Are you ready to make a change?
