Paid ads drive targeted traffic to your website
Data-Driven Campaigns That Turn Clicks Into Customers
PPC, or pay-per-click, is an advertising model used by search engines like Google to push a listing to the top of a list of search results. You create ads and tie them to keywords that your customers might type into a search engine to solve problems at home or at work. Your ads will show up when people search for these terms—but you only have to pay when people actually click on them.
PPC advertising allows you to buy traffic to your website by paying for every visitor that clicks on your ads. Bidding on terms such as “PPC management services near me” or “PPC Management Massachusetts” would place your ad at relevant locations—be it Google or other websites. When you bid on terms your target audience is searching for, PPC allows you to bring targeted traffic to your website fast.
While traditional PPC management is very formulaic, we take a comprehensive approach to your marketing that generates short-term results and lays the foundation for long-term growth. Our approach uses PPC advertising to not only direct high quality traffic to your site, but to in also improve your organic SEO and Content Marketing efforts.
Trusted and Certified
New Perspective’s Google-certified PPC experts develop targeted and effective PPC campaigns that put your display ads in front of the right audience to deliver the most leads for your money. We dig deep into the demographics and habits of your audience, zeroing in on the optimal time of day and days of the week to reach them, as well as the specific search phrases they use when ready to purchase.
Our Proven PPC Management Process
New Perspective is an agency with extensive experience providing PPC advertising services to our clients. Here’s how our proven process generates ROI:
We consider everything from user intent to CPC (Cost-Per-Click) when performing our PPC Keyword Research. The end goal is to generate a list of relevant keywords to target that will provide realistic ROI for your business.
Determining which keywords your competitors are focusing on can help us form a strategy to compete, improve, or avoid similar advertisements, depending on your goals.
Next, our PPC specialists will build your ad account and set up your initial campaigns based on what will bring you the most ROI.
We create every ad with your target audience in mind to ensure they resonate with your target market and inspire them to take action.
05 Reporting and Optimization
PPC management is a constant cyclical process of testing, reporting, and optimizing. Through ROI-based reports, we’ll keep you up-to-date on how your ads are performing and where we can improve.
Are you paying too much for PPC ads that do little to generate ROI? Are you overwhelmed by all of the factors that go into setting up effective PPC campaigns? Let our Google-Certified PPC experts implement a PPC strategy that drives results for your business. As an experienced PPC agency, we’ll help you write effective ad copy, target the right keywords, and reach your audience wherever they are in the buying process.