How Much Should I Invest in a Redesign?

November 1, 2019
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Website Redesign brainstorming meeting

No matter your industry, every company needs a website to succeed in 2019.

Maybe you have a new business and you’re looking to find your first customers—or maybe you want to update your website to adapt to current trends. Whatever your goals may be, you have options when it comes to designing your website. Some of the most common options include:

  • Creating the site on your own
  • Hiring a freelance developer
  • Working with a marketing agency

Building and optimizing your website is a significant investment for your company. Let’s take a look at the pros and cons of each option before you make the critical decision.

Why You Need a Quality Web Design

70% of buyers will research a business online before making a purchase. Here’s why it’s important to invest in web design:

  • First impression. All your digital marketing campaigns lead back to your site. First impressions matter—it’s crucial that your website conveys trust!
  • Generate sales and leads. A website’s design can have a significant influence on conversion. For example, a site that ranks high on search engines will generate more traffic. More visitors to your website can provide you with more sales and leads.
  • Credibility. The modern buyer is more skeptical than ever, which is why businesses must work to gain their trust. 30% of consumers won’t consider a company without a website, while 70% admit to judging a brand’s site when it comes to credibility.
  • Competition. As competition for user attention grows, businesses must find new ways to stand out. A unique website helps your company stick out from the rest so you’re top of mind when it comes time for your prospects to make a decision.
  • Accessibility. With a website, potential clients can have access to information about your company 24/7. You can even add live chatbots to collect information on the lead and nurture them in the sales funnel any time of day.

How Much Should I Invest in a Redesign?

Having a quality website is essential—so how do you get that great site? And, more importantly, how much can you expect to pay? Let’s take a look at the three main options for web design.

Option 1: Do It Yourself

The first and cheapest option is to design your company website on your own. For most companies, this means using web applications such as Wix and Squarespace, which make it easy to drag and drop designs in pre-built templates. More experienced web designers can also code a website themselves from scratch, but this is a lot more work.

Price: $0 – $300

Pros:

  • You’ll save money. Hiring a freelancer or agency to create your site can come at a hefty price. Building your website by yourself could save you thousands of dollars in the long run.
  • Full control. You’ll have complete control of your website and how you want it to look. Even after the initial website build, you can make changes without extra costs.
  • Learn new skills. Building your website often involves front-end and back-end programming skills. If you’ve never learned how to code, now’s the chance! It’s an opportunity to learn a beneficial new skill.

Cons:

  • Generic design. Many platforms offer DIY software to create your website. However, templates can sometimes look generic, which means you won’t stand out from other companies.
  • Time-consuming. You have better things to do than sit around maintaining a website. Building a site by yourself will take a lot of time and effort—it’s not an easy thing to do. Remember that your team wants to do their jobs, not create and maintain a website.
  • Frustrating. Even the best programmers can make errors as they code. If a problem comes up on your site, you might go crazy trying to resolve it. Many business owners end up calling in a professional to solve the problem anyway.

Option 2: Hire a Freelancer

The second option is to hire a freelancer. Platforms such as Toptal, Hired, and Stack Overflow make it easy for businesses to connect with potential developers to hire.

Price: $500 to $5,000

Pros:

  • Unique website. You won’t have to worry about generic design or looking like everybody else. A developer will use their skills to create a one-of-a-kind website that’ll stand out from the rest.
  • Price. While it’s true that hiring a freelancer costs more than doing things on your own, they may be more flexible than agencies when it comes to pricing. You won’t have to worry about overhead costs such as salaries, office rent, and employee insurance.
  • More work done. Freelance developers set their own hours and schedules. They’ll have more time than an in-house team, but likely not more than an agency.

Cons:

  • Risky. Freelancers have a reputation for being unpredictable and unreliable. If you plan on using a freelance platform, make sure to check their reviews from past clients.
  • Communication. Freelancers do the majority of their work on the internet. Communication can be tricky if they live in entirely different time zones.
  • Limited skill-set. Robust web design goes beyond aesthetics. It’s rare to come across a freelancer that is proficient in design, SEO, and web strategy at the same time.

Option 3: Hire an Agency

The third and last option is to invest in a marketing agency. An agency will not only optimize your site’s web design but also outline a digital strategy for your company. They offer multiple services such as SEO, online branding, and web development.

Price: $3,000 – $100,000

Pros:

  • Conversion-focused. Agencies bring marketing expertise to the table. Their team of experts will be ready to optimize your site for sales, lead generation, and traffic.
  • Reliability. When you hire an agency, you know exactly what you’re getting. Unlike a freelancer, there’s no need to worry about them disappearing on a project or not completing a task.
  • Resources. Your site is in good hands when you hire a marketing agency. You’ll have direct access to a variety of web design specialists, such as UI/UX designers, web developers, and IT support technicians.

Cons:

  • Price. Hiring an agency can come at a high price, which can be difficult for new companies. It’s essential, however, to think about the potential ROI you’ll get from the investment.

How New Perspective Can Help

New Perspective is a growth agency specializing in the manufacturing sector. We create custom strategies to deliver results and boost you ahead of the competition. Learn how we can help you crush your business goals and optimize your webpage:

  • Strategic focus. We focus on growth-driven design to improve conversion rates and generate more sales. Our team adapts your web strategy based on the behavior of your visitors and the trends in your industry. Check out our case studies to see how other companies have benefitted from our help.
  • Responsive web design. 57% of traffic comes from smartphones and tablets. A mobile-friendly website helps you reach a wider audience and makes online sharing easier. Our team will make sure that your website will look good on all devices.
  • Website audits. We go through a unique assessment process for each client that we take on. We’ll analyze your site’s strengths and weaknesses so that we can proceed strategically: which pages need to be updated immediately? Which ones are already performing well?
  • Inbound strategy. Anyone can create a website, but our value is in our inbound approach. We’ll use the best inbound strategy tailored to your current needs and budget to grow your site. As a Hubspot Certified Partner, we focus on content that nurtures your prospects wherever they are in the sales funnel.

Ready for a Redesign?

No matter which option you choose, a high-quality website is essential for business success. Need help with your redesign project? Get started with New Perspective today. Request your free consultation. Our team will analyze your website and offer feedback on suggested improvements. Request your consultation today.
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