Industrial Growth Stalls When Sales and Marketing Drift
Growth stalls when ICP, messaging, handoffs, and metrics aren’t aligned, not because you’re “on the...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
How to Prepare for a Marketing Strategy Workshop
Is it time to evaluate your marketing efforts? From time to time, every company should take part in...
Kate Sears
The Owned Audience Playbook for B2B Marketing
In recent months, major publishers like Forbes and HuffPost have seen organic traffic drop nearly...
Nathan Harris
What to Send Instead: Fixing Sales Content That Doesn’t Convert
Why precise messaging builds trust, speeds decisions, and wins budgets.
Dunja Jovanovic
Why Industrial Deals Drag (and How to Regain Velocity)
Why long-cycle B2B deals stall, what the data says, and how industrial marketers can regain...
Dunja Jovanovic
Why Every Manufacturer Should Be on LinkedIn (and What to Post)
By the time your sales team gets involved, buyers have already done their research. In 2025,...
Dunja Jovanovic
B2B Growth Audit Session
Book a 45-min session with a senior strategist.
We audit your funnel, find leaks, and hand you a 90-day plan.
What you’ll receive:
✅ Benchmark report – where you lag vs. top competitors
✅ CRO fixes and notes – the exact pages costing you leads
✅ 90-day action list – three moves that raise pipeline velocity