Video Marketing Content Still Reigns Supreme
Reach your prospects and engage them in a way that piques their interest by adding videos to your website, social media channels, ads, and wherever your brand is present online.
Elevate Your Brand with
Engaging Video Content
Video content is now essential in digital marketing. To stay ahead, integrate videos into your strategy to provide engaging solutions for your audience. At New Perspective, we place video content at the core of your marketing efforts to ensure your message is seen and remembered.
Craft captivating videos that not only highlight your brand but also provide a deep dive into your team, products, and processes in action. Offering a glimpse into your company through videos can be a game-changer in building trust and securing customer loyalty.
Our Video Production Process
New Perspective’s content team follows a proven process for creating engaging and impactful videos:
Video Strategy & Planning
Our video experts will work with you to align on the concept and how the video or series will fit into your digital marketing strategy. Together, we will set clear goals for measuring performance. Next, we will get to work on the necessary pre-production planning required for the job (creative concept, story-boarding and scripting).
Video Creation
The big day has arrived. We strike the lights and hit record. If you've done the required work in the planning stage, the shoot will go smoothly. Following shoot day, we transition to the editing phase. Our editing staff has a unique blend of creativity and eye for detail.
Video Publishing and Promotion
To maximize visibility and ROI, your new video needs to be optimized and distributed through the right channels. Depending on the goals for the video, the video likely needs a video SEO plan. This could mean sending a commercial to media outlets, getting shares and likes through social media, or adding the video to your next email newsletter.
Analysis, Reporting, Tweaking
Our work doesn’t end when the video is published. We analyze video metrics to determine how we can improve your digital marketing strategy. Your videos are tied into your larger marketing plan, so we can measure how they contribute to reaching your business goals.