Building Product manufacturing

We Help Building Product Manufacturers Increase Traffic, Leads, and Create a Competitive Advantage


Building product manufacturers know they need to keep up with digital marketing trends. The state of digital marketing for manufacturers, however, is changing at the same blinding pace as the rest of the marketing industry. It’s hard to keep up.

Did you know that across industries, 89 percent of B2B buyers go online to research companies? On average, these buyers do 12 searches before reaching out to a company. If you’re not attracting and engaging these buyers to your site and offering helpful content, you’re missing out on a large portion of your target audience.

If you want your manufacturing company to grow, you need to keep up-to-date with current marketing trends and have a solid digital marketing strategy that boosts your brand recognition and credibility.

Besides having a good online marketing strategy, it’s vital to resolve the historical disconnect between sales and marketing. Sales thinks marketing is an art department. Marketing blames sales for the inability to execute on programs. Both departments will have difficulty converting and qualifying leads.

If you find that the old construction marketing playbook of print ads and trade shows is no longer working for you and you’re frustrated by the gap between marketing and sales, it’s time to call New Perspective. As a reliable manufacturing advertising agency, we recognize the importance of an effective, measurable, and less expensive solution. We can help with your B2B industrial marketing needs.

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how we help


At New Perspective, we know the building product space. Our skilled building product marketing practitioners are committed to helping you meet your goals. We know your business relies on customer loyalty, but the advent of digital marketing has led to higher rates of customer churn across all industries. Switching gears is hard work, so it’s important to partner with a marketing agency that’s willing to listen to your needs and collaborate with your employees.

That’s why New Perspective is the right choice.

  • Our leadership team has instilled an institutional passion for the building product manufacturing space, with a former architect as managing partner.
  • Having been in business for 15 years, our industrial marketing firm has demonstrated its success by becoming a HubSpot certified partner with a proven process for achieving results.
  • We will help transform your digital presence with detailed roadmaps for strategy, website redesigns, inbound marketing, and more.

As a growth agency, New Perspective relies on our people and process to deliver results. Before executing tactics we must first understand your company, which is why we take a collaborative approach to learning about your goals and planning a route to further success. Our aim is to grow a long-lasting agency relationship that supports sustainable growth. Need proof? Take a look at our portfolio and reach out for a free consultation!

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