You could debate for days which content management system is the best. You could—but you shouldn’t. In reality, there is no perfect CMS and no universal solution. The question you should be trying to answer instead is: Which CMS best meets the needs of your team, your...
Disclaimer: We are not lawyers, nor do we provide legal advice. This article is an analysis of changes in business regulations. If you are looking for legal advice, consult a licensed attorney or firm in your area. It has been about a year and a half since the...
No matter your industry, every company needs a website to succeed in 2019. Maybe you have a new business and you're looking to find your first customers—or maybe you want to update your website to adapt to current trends. Whatever your goals may be, you have options...
As a business owner, you know that you need an effective website if you want people to find you online. But you should also know that simply having a website isn't enough. Your website needs to be up-to-date in order to serve your customers. Your website may look fine...
The new year is approaching, and many of us are thinking of ways to get 2018 off to a great start. From New Year’s resolutions to lists of business goals, a fresh start is a great way to bring in big changes. The new year can also be the right time for a change in...
When people learn about you, the first thing they usually do is visit your website. This visitor might not know you well, or maybe they’re ready to talk to you about your services. No matter where they are in the buyer’s journey, your website can make or break their...
As Quarter 4 gets off to a start, you’re probably focused on meeting your quarter and end-of-year goals. On top of that, the changing seasons and upcoming holidays give you even more to think about. It’s easy to get caught up and let future planning slide a bit. Even...
Racking your brain for ideas to improve your company's site? Today, we'll walk you through a few core web design methodologies that can help you achieve a better website. To start, the ideal website needs a little zen - some "kai-zen." Core Methodology #1: Kaizen...
What is the Big, Dumb Seal Theory? Whether you're designing a website or a landing page that you'd like a user to take action on, imagine that on the other side of the screen is a big, dumb seal. We're not suggesting that your visitors are unintelligent aquatic...
What kind of projects do web development agencies deal with? Believe it or not, web development agencies are capable of doing more than just building and redesigning websites. Some create tools to help you run a business, such as inventory management systems. Others...
When it comes to digital marketing, it can be difficult to pinpoint exactly what needs work at any given point in time. As a whole, many small business owners tend to prioritize site design, and who can blame them: a well designed site not only supports a company's...
Your website is the hub of your online presence. If it’s not up-to-date, user-friendly, or well-designed, it’s going to turn away potential customers. Oftentimes-- after spending months and months perfecting a site-- people think that once their site is finished, that...
In today's digital age, you need a website to attract potential customers. But what if you don’t want to pay someone to build a website for you? You can do it yourself! Time to start learning HTML. How hard can it be? You don’t want to learn how to code? We don't...
Much like a wedding, a website redesign is a large investment of time and money, but it's worth it in the long run. Are you committed to your business's success? Take the plunge to redesign your site. The process won't always be picture-perfect, but it will leave your...
Are you feeling a little lost when it comes to building and maintaining your website? You’re not alone; many companies find that creating their websites on their own is too difficult. In that case, where do you go? For some, they look to hire a freelancer, such as...
Some people spend their lives hoping to find that special someone to share a happy and healthy romantic relationship with. Most of us want to be in a balanced relationship with a supportive partner who listens, empathizes and motivates us to meet the goals we set out...
Your website is without a doubt the most important marketing tool at your disposal. More often than not, your website is the first touch point a potential customer has with your company. Their online experience influences whether or not they want to invest in your...
When it comes to leading consumers to your brand, nothing is more important than your website. People are no longer relying on you to deliver information about your offerings. Now they're able to do much of the necessary research on their own. You need to be where...
Does the phrase “website redesign” make you want to take the next train out of town? Is your head still aching from the last time you had to dedicate time, effort, and money to a refresh project which only ended in frustration? You're not alone. In the past, website...
Growth-Driven Design (GDD) is a new approach to web design aimed at creating a peak-performing website in half the time. Now you don't have to cram all the work required to create a new website into a few months and cross your fingers that it will generate leads....
Your website is one of the greatest marketing tools available to your business. Consumers now do their own research and come to conclusions without direct input from your company. A bad website can turn away potential customers before they even get a chance to see...
Does the mention of a website redesign make you break out into a cold sweat? Does it bring up bad memories of your last update? You know the one. That time when you paid a huge upfront fee and spent months on the new site...only to learn a few months later that your...
When you dedicate the time, energy, and resources necessary to refresh your website, you assume that you'll benefit for years to come. But why doesn't it seem to last? Why are you told a few months later that your website is obsolete and needs another update? What...
You already know how important your website is to your company. In fact, it may be the most important marketing tool at your disposal. Consumers do most of their research online before making a purchase decision, so it is essential that your website is up-to-date and...
Google is about to take its next step in a long-term plan to create a more secure internet. Beginning in January 2017, Google’s Chrome browser will explicitly label pages using an HTTP connection as “Not Secure” if they contain a password or credit card field. This...