What to Send Instead: Fixing Sales Content That Doesn’t Convert
Why precise messaging builds trust, speeds decisions, and wins budgets.
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
Why Industrial Deals Drag (and How to Regain Velocity)
Why long-cycle B2B deals stall, what the data says, and how industrial marketers can regain...
Dunja Jovanovic
Why Every Manufacturer Should Be on LinkedIn (and What to Post)
By the time your sales team gets involved, buyers have already done their research. In 2025,...
Dunja Jovanovic
Manufacturing Marketing Challenges of 2025 (and How to Fix Them)
Manufacturing marketers are under more pressure than ever to drive measurable results. Budgets are...
Nathan Harris
Marketing Future Tech: What’s Next in 2025?
It’s easy to think that a great product will sell itself—that if you just build the best tech,...
Dunja Jovanovic
B2B Marketing Trends for 2025: Interactive Report & Insights
The B2B marketing playbook is changing. Fast. Top-performing teams aren’t just tweaking...
Marko Bodiroza
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