DIGITAL MARKETING STRATEGY
Get Your Business On The Path To Measurable Growth
Game-Changing Digital Marketing Strategy and Planning
Your company may have an awesome website. You may have a team of talented writers to create industry-specific content for you. You may have already tried various marketing techniques.
But you still see clients slipping through the cracks. What could you be doing wrong?
It could be that you’re using techniques that do not address your business’ needs, but definitely, it’s the result of poor strategizing. The New Perspective team makes sure no prospect slip from your grasp by formulating a powerful strategy that’s aligned to your business goals.
New to digital marketing? No problem. We have experienced marketing strategy consultants who can help you build a potent marketing plan from the ground up. We start by learning your business, your target market, and your industry. From there, we identify the techniques that will prove effective in building your online presence.
How Our Strategic Game Plan Can Help You Win
When working with new clients, our first step is always to create a solid Strategic Game Plan. Your Strategic Game Plan aligns your marketing and sales by answering questions such as:
At the end of the Game Plan process, you will have a tailored roadmap that details all the marketing elements that need to be incorporated into your campaign. This comprehensive roadmap zeroes in on the pain points of your existing marketing and the best ways to address them.
Every item in your roadmap is measurable, so we know how to augment the techniques that have been previously deployed. We make these results visible to you. We present you with bite-sized data, so you can better understand how your campaign is performing, from the volume of visitors you’re receiving to your ROI.
Our Marketing Assessment Process
In a local market where you need to contend with many other businesses, it’s much more difficult to stand out. New Perspective helps you rise above your competition through a Strategic Game Plan.
The Marketing Assessment Process is crucial part of crafting your Strategic Game Plan.
Our Marketing Assessment Process is developed through years of experience. With help from our in-house digital marketing strategists, we were able to come up with a unique, four-step process that enables us to identify your strengths and weaknesses. From there, we eliminate techniques that don’t deliver and fortify those that work for you.
Here are the parts that make up our Marketing Assessment Process:
Is your site slow to load, a maze for search engines, or confusing for users?
How well does your site convert visitors into leads?
What insight can we learn from your competitors?
Target Your Ideal Customers
You can’t create a successful inbound game plan if you try to market to everyone. We’ll work with you to assess the right customers to focus on reaching your specific goals.
When complete, you’ll receive research-based buyer personas, a detailed outline of their buyer’s journey, and a complete strategy for reaching that audience with focused marketing tactics.
Outline Your Inbound Marketing Tactics
Now that we’ve determined what your assets are and who your customers are, what strategies will we use to attract the right people to your website? How will we get them to stay and how will we convert them into leads?
At this point in the strategy phase, we’ll consider which inbound marketing tactics you’ll use for each stage of the buyer’s journey:
Build a Content Campaign Plan
Once our teams are aligned and we have a thorough understanding of your marketing needs, we will build out a campaign plan. This strategy will provide you with budget, expectations and a timeline. What marketing deliverables will be provided to you, and when?
Your complete Strategic Game Plan will include 40+ pages of actionable strategy: