The Owned Audience Playbook for B2B Marketing
In recent months, major publishers like Forbes and HuffPost have seen organic traffic drop nearly...
Nathan Harris
Nathan Harris is the founder and CEO of New Perspective digital marketing agency.
Manufacturing Marketing Challenges of 2025 (and How to Fix Them)
Manufacturing marketers are under more pressure than ever to drive measurable results. Budgets are...
Nathan Harris
How to Make the Most of INBOUND 2024: Ultimate Attendee Guide
Inbound 2024 is right around the corner! It’s that time of year again to get in on HubSpot’s...
Nathan Harris
B2B SEO Strategy: Boosting Organic Growth for Solar Energy Leaders
For a company bringing solar to underserved communities, New Perspective created a robust B2B SEO...
Nathan Harris
What Happens During Our 60-Day Client Onboarding Process
At New Perspective we start strategic planning as soon as we start working with a client. In the...
Nathan Harris
Measuring Marketing Effectiveness: Setting Goals and Tracking KPIs
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This...
Nathan Harris
B2B Growth Audit Session
Book a 45-min session with a senior strategist.
We audit your funnel, find leaks, and hand you a 90-day plan.
What you’ll receive:
✅ Benchmark report – where you lag vs. top competitors
✅ CRO fixes and notes – the exact pages costing you leads
✅ 90-day action list – three moves that raise pipeline velocity