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Nathan Harris

20+ years helping industrial and manufacturing companies build repeatable B2B pipeline.

Author

Nathan Harris

Founder and CEO of New Perspective

41 articles

Lead Generation for Manufacturers: A Working System

Discover a five-part lead gen system for manufacturers that captures demand and routes inquiries effectively, even with reduced field coverage.

More articles

Web Design and Dev B2B Marketing

B2B Website Redesign Cost in 2026: Real Ranges

Sep 10, 2026 8 min read

Manufacturing B2B Marketing

Website Not Converting: The 3 B2B Funnel Breakpoints

Aug 13, 2026 5 min read

B2B Marketing AI and Innovation

Get Cited in AI Search: 10 Manufacturing Pages to Rewrite

Aug 6, 2026 8 min read

Manufacturing B2B Marketing

The Best Manufacturing Marketing Agencies in 2026: A Fact-Checked Comparison

Jul 30, 2026 9 min read

Manufacturing B2B Marketing

How Much Should Manufacturing Companies Spend on Marketing in 2027?

Jul 16, 2026 9 min read

B2B Marketing Innovation

B2B Marketing Agency Pricing in 2027: Real Costs

Jul 9, 2026 8 min read

Manufacturing B2B Marketing

Why Your Industrial Marketing Keeps Losing the Committee

May 7, 2026 9 min read

Demand Generation AI and Innovation

Manufacturing Dark Funnel: Find Your Hidden Buyers

Apr 30, 2026 9 min read

Demand Generation Manufacturing

What's Actually Working in Industrial Demand Generation Right Now

Apr 17, 2026 9 min read

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Your questionThe one you came here to answer, for your company.
Your funnelWhat a buyer sees, from first search to first call.
A next stepThe change most likely to move pipeline first.