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    Nathan Harris

    Nathan Harris

    Nathan Harris is the founder and CEO of New Perspective digital marketing agency.

    How Much Should Manufacturing Companies Spend on Marketing in 2026?
    Nathan Harris
    Jul 16, 2026

    How Much Should Manufacturing Companies Spend on Marketing in 2026?

    B2B product companies budget 7.0% of revenue for marketing, according to The CMO Survey's 2026 edition. Most manufacturers we talk to budget less than 2%, then conclude that marketing does not work in their industry.

    growth marketing session

    Subscribe

    B2B Marketing Agency Pricing in 2026: Real Costs | New Perspective
    Jul 9, 2026

    B2B Marketing Agency Pricing in 2026: Real Costs

    Ask three agencies what demand generation costs and you will get three versions of "it depends."...

    Get Cited in AI Search: 10 Manufacturing Pages to Rewrite
    Jun 25, 2026

    Get Cited in AI Search: 10 Manufacturing Pages to Rewrite

    Nobody gets cited by AI because of a homepage redesign.

    B2B Buying Committee in Industrial Manufacturing | New Perspective
    May 7, 2026

    Why Your Industrial Marketing Keeps Losing the Committee

    Most industrial marketing is built for one person. The engineer who fills in the form. The...

    Manufacturing Dark Funnel: Find Your Hidden Buyers
    Apr 30, 2026

    Manufacturing Dark Funnel: Find Your Hidden Buyers

    Most manufacturing deals don't start with a form fill. They start somewhere you can't see - a...

    What's Working in Industrial Demand Generation Right Now
    Apr 17, 2026

    What's Actually Working in Industrial Demand Generation Right Now

    Six months into a new demand gen program, a VP of Marketing has decent traffic numbers and a lead...

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    SN14-10-20 174808

    Growth Marketing Session

    This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.

    What we’ll cover:

    ✅ Focus on what matters most - Zero in on the biggest drivers of growth.
    ✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
    ✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.

    ➜ Start the Conversation

     

     

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