Staying relevant and modern can be tough in the digital age. A website left untouched will lose its cutting edge while your competitors receive leads left and right. Enter Kaizen. We briefly covered Kaizen in a previous blog post, but let’s dive deeper into it. Some businesses use this Sino-Japanese philosophy as a way to continuously improve their employees. But you can also use Kaizen in your website design strategy with Growth-Driven Design.
How does Kaizen work?
Kaizen is all about making continuous improvements. Frequent, smaller changes can be made to work towards a major overhaul. Once you determine what the root of your site’s problem is (whether that be poor UX, lousy conversions, or dated appearance), you can implement Kaizen to systematically address the problem and use real-time analytics to determine whether your changes are helping or exacerbating the problem.
What are the advantages of the Kaizen model?
When it comes to a website strategy, the goals of Growth-Driven Design are reflected in Kaizen. The advantages of implementing Kaizen include:
- Efficiently optimizing your website’s content and information
- Continuous improvement so your website won’t begin appearing dated
- The ability to break large issues into smaller, more achievable tasks
- Better results due to data-based decision-making
How can I incorporate Kaizen into my web design strategy?
There are a few steps you can take to work this model into your strategy.
1. Start with a Launchpad Site
Hit the ground running with your launchpad site. A launchpad site is a redesigned site that features the highest priority redesigns and functionality updates. It’s meant to be a work in progress. Smaller, lower priority updates will be prioritized post-launchpad launch, and the Growth-Driven Design process will be underway.
2. Pay Attention to Metrics
You’ll get results, and you’ll get them fast. By measuring your website’s performance, you can see what works and what doesn’t. Data-driven decisions will prevent you from repeating earlier website mistakes. Conducting a root analysis of the pages that aren’t performing will help you determine solutions that make sense for your visitors.
3. Tailor Your Website
You have all this data – so use it. Study the elements of your site that have been performing well and optimize accordingly. If one of your landing pages hasn’t received a lot of attention, it could be time to say goodbye to that page. At the very least, it could be time for a content and design overhaul of that page. Similarly, if one of your calls-to-action has been converting a disproportionate number of leads, try to figure out why it’s so successful. By tailoring your website to what has historically worked for your customers, you can expect better results.
Kaizen and Growth-Driven Design are all about continuous improvements. It’s important to note, though, that there is no finish line. Your site changes won’t be complete in six months or a year. It’ll continuously evolve the way everything else on the web does. With Growth-Driven Design, you can be confident that your website will stay modern, fresh, and will please your customers.
Interested in implementing Kaizen on your website? Contact New Perspective for a free website assessment today!