How to Prepare for a Marketing Strategy Workshop
Is it time to evaluate your marketing efforts? From time to time, every company should take part in...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
Stop Renting Your Audience: Build One You Control
In recent months, major publishers like Forbes and HuffPost have seen organic traffic drop nearly...
Nathan Harris
What to Send Instead: Fixing Sales Content That Doesn’t Convert
Why precise messaging builds trust, speeds decisions, and wins budgets.
Dunja Jovanovic
Why Industrial Deals Drag (and How to Regain Velocity)
Why long-cycle B2B deals stall, what the data says, and how industrial marketers can regain...
Dunja Jovanovic
Why Every Manufacturer Should Be on LinkedIn (and What to Post)
By the time your sales team gets involved, buyers have already done their research. In 2025,...
Dunja Jovanovic
Manufacturing Marketing Challenges of 2025 (and How to Fix Them)
Manufacturing marketers are under more pressure than ever to drive measurable results. Budgets are...
Nathan Harris
B2B Growth Strategy Session
Optimize Your Funnel with Expert Insights
Book a free 45-minute strategy session with a senior B2B strategist. We’ll audit your funnel, benchmark against top performers, and plan your next winning move.