Why Manufacturers Keep Getting Bad Leads from Paid Campaigns
Your VP of Sales sends another email. Subject line: "These leads are unusable."
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
What's Actually Working in Industrial Demand Generation Right Now
Six months into a new demand gen program, a VP of Marketing has decent traffic numbers and a lead...
Nathan Harris
Higher Lead Quality for Manufacturers: What Actually Works
73% of B2B buyers actively avoid suppliers that send irrelevant outreach. That's from a Gartner...
Ben Rubin
Your CRM Data Is Lying to You: How HubSpot Breeze Fixes It
If you're running RevOps on a HubSpot instance that's more than a year old, you already know the...
Ben Rubin
The 3 Gates of U.S. Pipeline Readiness for B2B Expansion
If you’re a commercialized cleantech, agritech, or sustainability B2B company looking at the U.S....
Nathan Harris
Industrial Growth Stalls When Sales and Marketing Drift
Growth stalls when ICP, messaging, handoffs, and metrics aren’t aligned, not because you’re “on the...
Nathan Harris
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.