Your CRM Data Is Lying to You: How HubSpot Breeze Fixes It
If you're running RevOps on a HubSpot instance that's more than a year old, you already know the...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
The 3 Gates of U.S. Pipeline Readiness for B2B Expansion
If you’re a commercialized cleantech, agritech, or sustainability B2B company looking at the U.S....
Nathan Harris
Industrial Growth Stalls When Sales and Marketing Drift
Growth stalls when ICP, messaging, handoffs, and metrics aren’t aligned, not because you’re “on the...
Nathan Harris
How to Prepare for a Marketing Strategy Workshop
Is it time to evaluate your marketing efforts? From time to time, every company should take part in...
Kate Sears
The Owned Audience Playbook for B2B Marketing
In recent months, major publishers like Forbes and HuffPost have seen organic traffic drop nearly...
Nathan Harris
What to Send Instead: Fixing Sales Content That Doesn’t Convert
Why precise messaging builds trust, speeds decisions, and wins budgets.
Dunja Jovanovic
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.