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21 Lead Magnets (That Aren’t Ebooks)

21 Lead Magnets (That Aren’t Ebooks)

Getting a sales prospect’s attention is both an art and a science. Chosen well, lead magnets are an effective tool. They provide some value for the prospect’s business, such as guidance, insights, a way to measure or calculate, a chuckle. All that’s required to...

7 Great B2B Content Marketing Examples

7 Great B2B Content Marketing Examples

There was a significant shift in the marketing industry last year. The unexpected start of the COVID-19 pandemic pushed every business to adapt — and the frontrunners are discovering (or rediscovering) the power of content marketing. Two essential facts about content...

Boost B2B Prospect Engagement Using the Sequences Function in HubSpot

Boost B2B Prospect Engagement Using the Sequences Function in HubSpot

How do you boost B2B prospect engagement and turn a B2B prospect into a paying customer in 2021? While the process of customer acquisition has changed over time, the anticipation, thrill, and necessity of landing new business remain the same. In today’s...

Account-Based Marketing: Is It Right For Your Company?

Account-Based Marketing: Is It Right For Your Company?

You may have heard about Account-based marketing (ABM) and want to find out if this modern, highly effective, and common-sense strategic approach can grow your business. It will take some organizational realignment and a commitment to digital customer engagement to...

The Future of Trade Shows: Do They Still Matter?

The Future of Trade Shows: Do They Still Matter?

Trade shows. Long a source of new business. A lead generating and pipeline filling firehose of opportunity. Who among us doesn’t have a love/hate relationship with trade shows — and that was before the pandemic. The expense, the time commitment, the appalling travel,...

HubSpot ABM Tools: 8 Tips To Personalize, Automate & Win

HubSpot ABM Tools: 8 Tips To Personalize, Automate & Win

Congratulations! You’re preparing your organization for next-level growth. But do you have a nagging sense that expanding the business could actually grind things to a halt due to the stress it will put on the company? Achieving business growth is hard. But there are...

Hubspot’s Operations Hub: What You Need to Know

Hubspot’s Operations Hub: What You Need to Know

For those who have read previous posts by New Perspective (thanks for your continued interest!), we have made no secret of our enthusiasm for HubSpot as a platform to organize, coordinate, and harmonize a company’s sales and marketing strategies and tactics in an...

Account-Based Marketing for Clean Tech: The Ultimate Guide

Account-Based Marketing for Clean Tech: The Ultimate Guide

No question, Clean Tech is helping to change the world. It’s tackling environmental damage, reducing waste, and providing innovations from renewable energy technologies to carbon capture to sustainable farming and Earth-friendly manufacturing. Every day, Clean...

How to Max Out ROI at Your Next Trade Show

How to Max Out ROI at Your Next Trade Show

As the sales or marketing leader at your company, how frustrating (not to mention career-threatening) it is to review the financial outlay (travel, entertainment, booth construction, space rental, staff time... the list goes on) for your latest trade show appearance?...

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