Would You Rather Triple Leads or Conversion Rate? Williamson Did Both.

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Williamson is a family-owned manufacturer of exceptionally accurate infrared pyrometers for industrial applications.


B2B Manufacturing, Industrial Automation.

Company SIze

11 – 50


Concord, MA

Services we provided

Website Redesign, Alignment of Marketing and Sales, Website SEO Optimization, Content Strategy.

The Williamson Story

Williamson Corporation is a custom manufacturer of infrared temperature sensors (pyrometers) used for process control. Their pyrometers are used for industrial applications in the steel, aluminum, petrochemical, and vacuum furnace industries. They pride themselves on their technically-savvy team, their unique, customized solutions, and their customer service.

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 What is the best way for Williamson to introduce their brand to prospective new customers?

“We approached New Perspective for a website redesign project and right from the very first interaction, I knew they were the company that we wanted to work with. Instead of selling us on their capabilities, they asked us questions about our business, our challenges, and our goals. New Perspective truly outperformed our expectations. Their commitment to continuous improvement and growth driven design is also impressive, and I am thrilled to keep working with them to implement an effective inbound marketing program.”


CEO — Williamson

The Challenge

Williamson had three primary goals when they reached out to New Perspective. The goals were:


Improve Their Customer Journey

The first step was to build a new website. The final product was a responsive WordPress site featuring a completely new site architecture and navigation.


Increase the Power of their marketing engine

As soon as their website was launched, we began to create an inbound marketing strategy that would bring in new prospects and help them make a purchasing decision.


Strengthen Their Brand Presence

We worked with Williamson to develop a game plan. This was a strategic approach that included the inbound marketing tactics.

What Our Partnership Delivered:

Williamson sought a strategic digital marketing partner who could help propel their inbound marketing efforts and improve the performance of their website. They wanted an agency to help them build brand awareness and become known as a trusted, informative company in the B2B manufacturing space.

In order to help them hit their company goals for the year, we:

Launched a fully redesigned and modernized website.

Created a content strategy to speak to their multiple buyer personas.

Optimized their core website pages to help increase their Google search rankings.

Developed a plan to align marketing and sales.

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The Results

The results speak for themselves: after the launch of their website and marketing strategy, Williamson had their best sales year ever. Their newly redesigned website, along with their targeted inbound marketing tactics, allowed them to attract new leads and turn them into customers. They saw a 158% increase in lead generation and a 300% increase in conversion rate.

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Increase in Lead Generation
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Increase in Conversion Rate
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Increase in Conversion Rate
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Increase in Lead Generation
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Our Allstar Team
Behind The Results

New Perspective’s biggest strength is our people. When you work with us, you work with a team of experts dedicated to helping your business see results. Want to learn more about our team? Visit our About page or reach out to start a conversation.

Meet The Team

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Can We Help You Grow?

To drive real results for your business, you need the right digital marketing partner. Is New Perspective a good fit for you? Let’s find out.