5X Growth in Lead Generation for Optical Sensing Company
Services we provided
The Micatu Story
Micatu is an optical sensing solution provider that creates tools to measure voltage, current, vibration and temperature. In recent years DERs, renewable energy production has dramatically increased flow to today’s widely distributed power grid. The uptick in flow places considerable stress on systems. Micatu’s innovative solutions facilitates data-driven awareness of disruptions which helps avoiding power outages and increases the grid’s safety and resilience.
Micatu’s Gridview utility platform deployment facilitates lower-cost deployments, optimizes integration of renewable energy sources and provides real-time data insight for grid resilience.
Our driving objectives: help Micatu fully realize its growth potential by strengthening brand positioning & awareness, educating it’s wide and diverse target audience about their solution, and boosting pipeline value with qualified leads.
Fortify & amplify Micatu’s market leading brand position
Strengthen Micatu’s market position as a trusted and innovative solutions provider in a complex and chaotic business ecosystem
Work closely with leadership team and SMEs to create a plan for rapid growth
Micatu’s has plans to become a $100+ million business. The highly collaborative plan incorporated insights from all leadership team members, subject matter experts and PR. The plan was built to deliver on the company’s near term and long term goals as the business expands domestically and globally.
Drive Demand and Lead Engagement
Following buyer journey and persona workshops, we created highly targeted demand generation campaigns aimed at raising awareness and spurring conversations with target profile influencers and decision makers.
Strengthen Thought Leadership Position
Get ahead of the market and show the way forward to an industry living through a period of crisis and instability and using diagnostic tools and strategies not fit for the task at hand.
With Micatu solutions offering a direct response to an untenable market condition, our mission was clearly defined.
Drive content creation and amplification to support market leadership positioning
Identified high impact affiliates with which to expand campaign reach.
White papers, webinars and surveys designed to engage Micatu’s different target markets
Strengthen Micatu’s brand as a modern leader in grid measurement technology.
Redesigned micatu.com’s pillar and industry pages with a laser- focus on addressing the key challenges & needs of the target audience.
Drive Demand and Lead Engagement
Distribution of relevant content to target personas by way of paid media campaigns and media affiliates
Configured CRM to complement sales and marketing processes
Successfully generated leads in line with Micatu’s quarterly and annual growth objectives
Explosive growth in the company’s pipeline value
Well on its way to becoming a $100 million company
What’s Next For Micatu?
Check out our interview with Micatu’s founder and CEO: Michael Oshetski
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