SEO Case Study: B2B High Tech Company Scales SEO 113% in 12 Months
B2B High Tech Company
Company in the B2B High Tech space that needed to grow through content creation.
INDUSTRY
B2B High Tech
COMPANY SIZE
11-50
SERVICES WE PROVIDED
SEO Services, Paid Search Management, Paid Media Optmization

B2B High Tech Company
As a growth focused B2B brand in a specialty industry, our client sought to grow through content creation but didn’t know how to create SEO focused, highly technical content efficiently.
The Challenge
How to break through, make an impact, and attract attention? Was a hockey stick growth curve in lead generation attainable? The answer was yes, with an SEO led content strategy vastly increasing site traffic while delivering more and higher quality sales leads.
Success did not come overnight but our client was committed to a process which delivered a strong, consistent publishing cadence optimized against keywords as frequency and relevance clearly drove awareness and consideration amongst the target audience.
Because of the technical nature of the industry and required involvement of subject matter experts (engineers), a video strategy was determined to be both most impactful, enjoyable, and efficient for their team.
What Our Partnership Delivered
Committing to a regular stream of relevant and engaging content is not an easy exercise. Too many companies abandon their efforts before a campaign has a chance to resonate with its intended audience and potential sales are lost as a result. New Perspective can work with you to create a content calendar and integrated SEO plan to deliver optimal results to B2B companies looking to achieve market impact.
In less than 12 months, our content and SEO strategy delivered:
0 to 1000 visits
Resource/blog SEO growth
0 to 30/month
Resource/blog lead gen growth
113%
12 month SEO growth