Indoor Agriculture Solutions Company Hits Fertile Ground At Launch

The Client

AGRIFY is a venture-backed company focused in the development and deployment of state-of-the-art automated indoor agriculture solutions.

“We brought New Perspective in shortly after receiving our funding, with a timetable that was beyond aggressive. We had less than 5 months to develop a new brand, establish a substantial online presence and prepare for the largest trade show in the world in our industry. The team made our mission theirs, gave us a KILLER brand and hit every milestone on the way to a massively successful launch. Couldn’t have done it without them!”

James Boudreau

— AGRIFY

The Challenge

Agrify began largely as a blank slate with a need for a complete brand strategy and online presence to support a major market entrance.

This was complicated by big deadline: a 5-month window to prepare for the largest worldwide trade show in their industry. Agrify knew that they needed a strategic partner who could help them build their brand presence from the ground up and create a demand generation plan that would make an impact.

Create complete brand strategy

Improve their online presence

Come up with a great demand generation plan

The Solution

In order to help them hit their company goals for the year, we:

Created impactful brand strategy to establish them as brand leaders in the cannabis grow solutions market.

Launched a fully redesigned and modernized website.

Created a demand generation plan coordinated with their market launch at MJBizCon in December 2019.

The Results

As a result of the branding and preparation that went into the months leading to Agrify’s launch at MJBizCon, the trade show brought in hundreds of leads and tens of millions of dollars in their pipeline. Even as a newcomer to the industry, they were able to establish themselves as a true market leader.

Momentum like this is difficult to establish and even more difficult to maintain—but it is Agrify’s goal to capitalize on this success and to keep growing. They expect to be the uncontested leader in their market, breaking 9 digits in revenue by 2021.

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Meet The Team Behind The Results

New Perspective’s biggest strength is our people. When you work with us, you work with a team of experts dedicated to helping your business see results. Want to learn more about our team? Visit our About page or reach out to start a conversation.

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