Pay-per-click advertising

we turn clicks into customers ®

In For A Dime, In For A Dollar

On average, businesses make $2 in revenue for every $1 they spend on AdWords PPC campaigns.

What is PPC?

PPC, or pay-per-click, is an advertising model used by search engines like Google to push a listing to the top of a list of search results. Ads are tied to keywords that your customers might type into a search engine to solve problems at home or at work.

Why Choose PPC?

It’s all in the numbers. Google processes more than 2400 clicks to PPC ads every second.

Paid search gets your links in front of the right consumers at the right time--fast. Organic, or unpaid, search rankings take time, resources, and expertise to receive the bulk of the clicks from a search. PPC will clean up the rest with speed and agility.

Our Process

Pay-per-click campaigns are a results-driven advertising model based on the current and immediate needs of your customers.

Our six-step process ensures you get the most out of every single advertising dollar you spend.

  • Step 1: Keyword Research. We start by looking deeply into your customer search habits to find the problems they are turning to search engines to solve--along with the keywords that go with their searches. Our PPC specialists will also analyze your competition and industry to ensure you’re targeting the best keywords to get results.
  • Step 2: Adwords Campaign Setup. Our PPC specialists will set up your ad account with the right ad groups and structure. We will then establish the best initial bids using our own internal bidding algorithm and industry baseline research.
  • Step 3: Conversion Tracking Setup. You want actual results, not just clicks. We provide conversion tracking that focuses on the campaign’s positive impact to your business—not simply impressions, clicks, or traffic.
  • Step 4: Ad Creation. Every graphic and word of text is created and tested to target and inspire customers who are ready to take action.
  • Step 5: Optimization. We test, monitor, and optimize every ad to get the best results. Our specialists will also monitor and adjust your bids to maximize your spend.
  • Step 6: Reporting and Analytics. Reports are sent weekly, bi-weekly, and monthly. We’ll customize your reports to show what matters to your business.

Trusted and Certified

New Perspective’s Google-certified PPC experts develop targeted and effective PPC campaigns that put your display ads in front of the right audience to deliver the most leads for your money. We dig deep into the demographics and habits of your audience, zeroing in on the optimal time of day and days of the week to reach them, as well as the specific search phrases they use when ready to purchase.

Google Partner  Bing Ads


Grow Your Business with PPC

Expand into new markets, debut new products and services, and edge out the competition with a PPC campaign that’s built around results—not just clicks. We measure and improve your campaigns based on metrics that matter the most, namely conversion and revenue. Our PPC managers have the insight and technical know-how to handle every aspect of your campaigns, from delivering targeted traffic to overseeing your PPC ad spend.

Our PPC management service begins with growth in mind. Ready to get started?

"New Perspective has played a critical role in the success of our website sales and to the bottom line of our company. Their suite of services from strategy, development, creative, editorial, SEO, PPC and much more has been an extension of our organization for years. Everyone we work with is smart, fun and exceptional problem solvers. They have brought us from ground zero to a thriving company! I definitely recommend them to anyone who needs a full-service, progressive road map. From my experience they will plan the route, pave the road and drive the car. We would honestly be nowhere without them!" Matthew Lerner (

turn clicks into customers