Manufacturing Leader Triples Conversion Rate: B2B Case Study

WILLIAMSON

Williamson is a family-owned manufacturer of exceptionally accurate infrared pyrometers for industrial applications.

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INDUSTRY

B2B Manufacturing, Industrial Automation, Pyrometers

COMPANY SIZE

11-50

SERVICES WE PROVIDED

Website Redesign, Alignment of Marketing and Sales, Website SEO Optimization, Content Strategy.

The Challenge

Williamson had three primary goals when they reached out to New Perspective. The goals were:

1) Improve Their Customer Journey

The first step was to build a new website. The final product was a responsive WordPress site featuring a completely new site architecture and navigation

2) Increase the Power of Their Marketing Engine

As soon as their website was launched, we began to create an inbound marketing strategy that would bring in new prospects and help them make a purchasing decision.

3) Strengthen Their Brand Presence

We worked with Williamson to develop a game plan. This was a strategic approach that included the inbound marketing tactics.

The Results

The results speak for themselves: after the launch of their website and marketing strategy, Williamson had their best sales year ever. Their newly redesigned website, along with their targeted inbound marketing tactics, allowed them to attract new leads and turn them into customers. They saw a 158% increase in lead generation and a 300% increase in conversion rate.

158%

Increase in Lead Generation
(Year-Over-Year)

300%

Increase in Conversion Rate
(Year-Over-Year)

33%

Increase in Avg. Time on Site
(Year-Over-Year)

★★★★★

“We approached New Perspective for a website redesign project and right from the very first interaction, I knew they were the company that we wanted to work with. Instead of selling us on their capabilities, they asked us questions about our business, our challenges, and our goals. New Perspective truly outperformed our expectations. Their commitment to continuous improvement and growth driven design is also impressive, and I am thrilled to keep working with them to implement an effective inbound marketing program.”