RESULTS DRIVEN ENGAGEMENTS

What it's actually like to work with us.

Most marketing engagements start with a burst of enthusiasm and end with a junior account manager sending you PowerPoints. That's not how we work. Every NP engagement starts with discovery, runs on senior talent, and is measured against pipeline results. Not deliverables.

Not sure if you're the right fit? Book a call and we'll tell you honestly.

The right fit matters.
Here's who we work with.

We work with B2B companies where the product is complex, the sales cycle is long, and most marketing agencies can't explain what you do without first reading your one-pager three times. Our clients are typically in manufacturing, energy adjacent markets and innovative technology.

Every NP engagement is staffed with strategists and channel leads with at minimum six years of B2B marketing experience. This isn't a capacity model. It's a design choice for deeper relationships and better work.

What that means in practice:
You get a team that understands complex B2B buyer journeys.
You don't spend time getting new people up to speed every quarter.
The work reflects the specifics of your business, not a template we pulled from the last client.
Decisions happen faster because there's no internal relay.

Where we're probably not a fit:
Consumer businesses or early-stage companies with no product-market fit.
You prefer a vendor instead of a strategic partner.
Companies looking for someone to just "do social media."
If your primary need is volume without strategy, we're not a match.

Phase 1: Discovery & Diagnostic

Before a single campaign runs, we need to understand your business. Not from a brief. From direct conversation with the people who know it.

In the first two weeks, we run structured discovery: stakeholder interviews, funnel analysis, competitive review, and CRM audit. We find out where you are and what channels are worth investing in. You'll know exactly what we found. Including the things that aren't working.
Phase 2: Strategy & Planning

Discovery shapes the plan. We build a 90-day roadmap that prioritizes by impact, not by what's easiest to execute. This covers ICP refinement, channel allocation, messaging pillars, and the pipeline math that connects marketing activity to your sales targets.

We also establish the KPIs, the marketing-to-sales SLA, and the reporting cadence here. Both sides agree on what success looks like before anything ships. That last part matters more than most clients expect.
Phase 3: Build and Launch

Execution starts with high-impact foundations: conversion paths, campaign architecture, HubSpot configuration, and channel-specific content. We sequence the work to generate signal fast, not to fill a deliverable list.

Quick wins happen here. They're a byproduct of the right sequencing, not the goal. The goal is a system that compounds.
Phase 4: Measure, Learn, and Improve

Every 90 days, we review performance against the pipeline targets we set in Phase 2. What's working gets more investment. What isn't gets changed or cut.

We don't report on activity for its own sake. If something stops performing, you'll hear from us before you have to ask.

Strategy & Planning

To scale your business, we'll pinpoint your current position versus your goals. Leveraging insights from our initial discovery, we'll strategize to fuel growth and achieve your objectives.

Launchpad

Immediate success is unrealistic, so we focus on impactful, quick wins as a launchpad for growth, setting the stage for broader campaign rollouts.

Kaizen Cycles

Success requires agility; we'll continuously analyze performance data to refine and adjust your strategy, ensuring we can pivot as needed for optimal outcomes.

Will I be working with the same people throughout?

Yes. The team you meet in discovery is the team that runs your engagement. We don't use account managers as intermediaries and we don't rotate junior staff through your account. If someone senior transitions off your team, you're the first to know.

How long before we see results?

Depends on the channel mix and your starting point. Paid search typically generates measurable signal within 30 to 60 days. Organic and content programs compound over 3 to 6 months. We'll give you a realistic timeline based on your specific situation.

We already have an internal marketing person. Is that a problem?

No. It's actually closer to ideal. We work alongside internal marketing teams regularly. NP handles strategy, channel execution, and measurement infrastructure. Your internal person handles brand knowledge and internal coordination. Different jobs. Both necessary.

What if it's not working?

We flag it before you have to ask. Every 90-day review is a checkpoint where we measure performance against the targets we set at the start. If something isn't performing, we say so and we change it.

Do we have to use HubSpot?

Not as a precondition. Many of our clients use HubSpot and we have deep expertise there, but our demand generation work runs across multiple platforms. We'll outline what works best during discovery.

What's the minimum engagement size?

Retainer engagements start at $7,000/month. Project-based work (website, HubSpot) starts at $3,000. Not sure which fits? The growth planning session is the right first step. No commitment. Just a conversation.

What it's actually like to work with us.

The right fit matters.
Here's who we work with.

Four phases. Every engagement. No exceptions.

Phase 1: Discovery & Diagnostic

Phase 2: Strategy & Planning

Phase 3: Build and Launch

Phase 4: Measure, Learn, and Improve

Three ways to engage

Demand Generation Retainers

Website Strategy & Build

HubSpot Services