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B2B Green Tech

Startup SEO: Green Tech Startup Doubles Organic Traffic

A rebrand, a new website and steady keyword-led content drove a jump in organic traffic. The growth came within a quarter of the campaign launch.

Green tech startup website shown on desktop and mobile devices

The Client

About the Client

Our client is a young high-tech firm in the B2B green tech space. It wanted to reposition itself for growth in a new and dynamic business sector, and it needed to hit the ground running.

It came to New Perspective to boost brand awareness and qualified leads. Talks with its leadership team made clear that a relentless focus on SEO would drive traffic, leads and customers.

Key Takeaways

  • A new brand and website built in stages to launch fast.
  • Every page optimized for a researched target keyword.
  • Organic traffic jumped within a quarter of launch.

The Challenge

Building a Brand and Traffic From a Standing Start

Young companies must build a brand, land prospects and generate revenue fast. They do it while investors demand growth and teams are still staffing up. This client needed to reposition its brand and bring in traffic.

  • 01

    A Brand to Reposition

    The company needed new branding for a new business focus.

  • 02

    A New Website Needed

    It needed a new website with strong content, launched quickly.

  • 03

    SEO as the Growth Driver

    A thorough content optimization process was the top priority. It had to start with a clear view of the target audience.

The Approach

How We Helped

We started with our Launchpad process: research, strategic planning and a full keyword audit. Select a phase to see the work.

Step 1 of 4

Research and Keyword Discovery

Our proprietary Launchpad process covered exhaustive research, strategic planning and specific opportunities. A deep keyword audit showed which keywords would work best for the business and set the priorities.

High-tech B2B manufacturing facility

Step 2 of 4

A Website Revamp Focused on Keywords

We researched keyword opportunities that match what the core audience searches for. Each page was optimized for a target keyword. SEO stayed an ongoing process, not a one-time task.

Step 3 of 4

Building the Site in Stages

Time was short, so we built the site in stages instead of waiting on a complex multi-page launch. New features and content went live on a consistent cadence across a range of channels.

Step 4 of 4

A Consistent Source of Expert Content

We set a steady schedule of high-quality content managed in a content calendar:

  • Thought leadership
  • Blog posts
  • Vlogs
  • News
  • Refreshed older content

The Results

What Our Partnership Delivered

Content targeted at the client's best-fit audience drove rising organic traffic. It made the company a trusted voice in its space and lifted its rankings.

  • Speed 1 Quarter To an SEO-driven jump in website traffic

    The traffic growth came within a quarter of the campaign launch.

    From campaign launch
  • Growth Under 1 Year From rebrand to rapid pipeline growth

    Less than a year after the new brand launched, the client was well on its way to becoming a $100 million company in its industry.

    From brand launch

FAQs

Frequently Asked Questions

01What did New Perspective do for this green tech startup?

New Perspective ran its Launchpad discovery process, then delivered new branding, a new website built in stages and a steady content program optimized for target keywords.

02How quickly did the SEO work show results?

The jump in organic website traffic came within a quarter of the campaign launch.

03What content did the client publish?

Thought leadership, blog posts, vlogs, news and refreshed older content, all managed in a content calendar.

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