9 Great Google Analytics 4 Features You Can't Find in GA3
On July 1 2023 Google is ending Google Analytics 3 — also known as GA3 and Universal Analytics —...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
7 Ways to Reduce the Carbon Footprint of Your Marketing Efforts
The climate crisis is one of the defining issues of our time – a global challenge that requires a...
Marko Bodiroza
HubSpot CRM for B2B Marketing: How It Works and Why Use It
CRM (Customer Relationship Management) can be your business’s best asset for growth and generating...
Nathan Harris
Building a B2B Content Creation Engine: A Comprehensive Guide
In the B2B space, having a solid, holistic content strategy has never been more important for...
Caitlin Tupper
The HubSpot CMS Hub Buyer’s Guide + PDF Download
Choosing a CMS (Content Management System) for your website is not a task that should be taken...
Caitlin Tupper
Best Practices for Creating Insightful HubSpot Reports and Dashboards
The HubSpot CRM platform lets you see all of your data in one place, making it easy to get a...
Marko Bodiroza
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.