Building a B2B Content Creation Engine: A Comprehensive Guide
In the B2B space, having a solid, holistic content strategy has never been more important for...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
The HubSpot CMS Hub Buyer’s Guide + PDF Download
Choosing a CMS (Content Management System) for your website is not a task that should be taken...
Caitlin Tupper
Best Practices for Creating Insightful HubSpot Reports and Dashboards
The HubSpot CRM platform lets you see all of your data in one place, making it easy to get a...
Marko Bodiroza
How to Implement the Sandler Sales Methodology in HubSpot CRM
We’re going to tell you a true story: A business we work with — let’s call them Company G —...
Michelle Sustar
5 Best B2B Social Media Networks to Fuel Marketing Growth
In 2023, B2B social media marketing will be essential. It’s not a question of if your business...
Dunja Jovanovic
HubSpot CMS Hub: Full Review and Our Perspective
For years, our team has been helping our clients crush their personal business goals. As platinum...
Caitlin Tupper
B2B Growth Strategy Session
Optimize Your Funnel with Expert Insights
Book a free 45-minute strategy session with a senior B2B strategist. We’ll audit your funnel, benchmark against top performers, and plan your next winning move.