How to Make the Most of INBOUND 2024: Ultimate Attendee Guide

Inbound 2024 is right around the corner! It’s that time of year again to get in on HubSpot’s biggest annual conference. This is a must-attend event for professionals that specialize in marketing, sales, or customer experience of any kind.

From insightful breakout sessions, to inspiring all-star keynotes, there is something for everyone. We’ve been attending INBOUND for years, and have put together some key tips for you to get the most out of what is sure to be an unforgettable event.

The Who

This year, the conference features a very impressive lineup of featured speakers that you won’t want to miss including:

• Ryan Reynolds - Actor, Producer, and Entrepreneur. He will give insights into his ventures outside of acting, including Maximum Effort Productions and Wrexham Football Club. (Session: Giving Maximum Effort, 9/20 from 2:30-3:00pm, Main Stage) 
  
  
• Serena Williams - Founder of Serena Ventures. She will discuss her journey and entrepreneurial insights in a special conversation with Kara Swisher. (Session: From Center Court to Venture Capital, 9/19 from 5:00-5:30 pm, Main Stage) 
  
  
• Kara Swisher - Renowned Journalist and Podcast Host. She will share her perspectives on the tech industry and its future. (Session: Recoding the Future,  9/19 from 12:30-1:00 pm, Main Stage) 
  
  
• Josh D’Amaro - Chairman of Disney Experiences. He will reveal the secrets behind Disney’s storytelling magic. (Session: Dream to Reality, 9/18 from 5:15-6:00pm)
  
  
•  Alex Lieberman - Dynamic media innovator and co-founder of Morning Brew and Storyarb. (Session: Podcasts: Melding Timeless Insights with Contemporary Ideas, 9/19 from 2:00-3:00pm, Content & Creators Stage)
  
  
• Ari Murray - Founder of Go-to-Millions, an expert in growth and digital strategy. (Sessions: How To Build a 7 Figure B2B Media Brand, 9/19 from 1:00-1:30pm, Content & Creators Stage | Meetup: Marketing Millennials X Guru Event All-Star Party, 9/19 from 1:45-2:45, Meetup 1)
  
  
• Cynthia Barnes - Founder of the National Association of Women Sales Professionals and a leading advocate for diversity in sales. (Sessions: Women Sell Better: Boosting Sales with Diversity, 9/19 from 1:15-2:45 pm, Deep Dive 3 (157), and Debate: Evolution of Sales Tactics in the Modern Era, 9/19 from 3:00-3:45 pm, INBOUND Originals Stage).
  
  
• Sam Jacobs - Founder of Pavilion and an expert in driving sustainable growth. (Sessions: Foundations of Profitable, Efficient Growth, 9/19 from 3:15-4:45pm, Deep Dive 4 (160), and State of HubSpot 2024: How the Best Do It Differently, 9/20 from 10:30-11:00 am, HubSpot Heroes Stage).

In addition to the featured speakers above, there will be over 200 more breakout speakers.

Check out the HubSpot agenda and make sure to plan our your sessions before you head to the conference.

The Where

INBOUND 2024 will be held at the Boston Convention and Exhibition Center (BCEC) again this year, in person. But you can always check out the action anytime online through various livestreams. The BCEC is an impressive, 516,000 square foot building with 82 meeting rooms, and a stunning 40,000 square foot ballroom that will surely make your jaw drop. 

Despite the size and the fast paced and energetic vibe, there is an unforgettable friendliness and welcoming nature to INBOUND that makes it feel like a close-knit community. 

After these three days, you will feel deeply connected and a part of that community. We may be biased, but we know that being in Boston for this event is such a plus. Boston offers a rich cultural backdrop with excellent food, drink, and intellectual vibrancy.

The Why

INBOUND is all about education, ideas, community, and connection. Here are some of the core benefits you will get from attending this conference: 

Growth

This industry is constantly evolving and changing. There is so much to learn, all of the time. Stay ahead of industry changes and trends through various educational tracks.

Inspiration

Hear from top industry speakers and leave INBOUND feeling inspired and ready to approach new challenges with a fresh perspective.

No matter your role—whether you're an agency owner, tech enthusiast, marketing expert, or involved in customer success, sales, or revenue operations—this is a unique opportunity to dive into the best content, tactics, and perspectives available.

Connection

Tap into a global community of marketing, sales, operations, and customer success professionals who share a passion for their work. Use the event to network, find allies, and form partnerships. This year, the frictionless Klik badges make it easy to exchange contact information with a simple tap.

Enjoyment

Marketers just want to have fun! Get excited for a memorable 360° experience that combines top-tier education, vibrant community-building, entertainment, wellness activities, and unexpected surprises on-site.

Exclusive HubSpot Product Updates

Get the HubSpot scoop! Be the first to learn about the latest updates and innovations from HubSpot, giving you a competitive edge in using these tools to grow your business.

The how

Maximize your experience by planning and prioritizing the sessions that align with your goals. Here are our top six tips to help you:

6 tips to make the most out of INBOUND 2024

1. Have a purpose 

Know why you’re going and what you hope to get out of the event. Could be business goals, marketing strategies, a stronger network, intensive education (we’re big on that here).Register early to secure your spot in the most sought-after sessions and use the INBOUND app to manage your schedule.

If your company is struggling with something, INBOUND may have solutions. Then map your goals to the events and stay focused on them. The event can be overwhelming. It’s good to have a North Star. Look for the sessions addressing your pain points.

2. Get registered on time 

If you want to attend the hot sessions and you haven’t yet, register right now if you haven’t already. (Deep Dives and Meetups require reservations, but plenty of other events don’t.) The clock is ticking and some tiers are sold out.

And use the best tool at hand: get on the INBOUND app to make it easy to choose events, save them, and set up your schedule. Avoid the purgatory of waiting in the standby line if you can: while you’re there, you’re missing some other great event, undoubtedly. The last thing you want to do here is waste time.

3. Be open

Counter-intuitive, maybe, but leave some room for out of the box education. Don’t just stay in your wheelhouse — stretch your mindset. Our firm has seen the power of connecting the dots like that: it’s refreshing and eye-opening, and it often translates into a better perspective on getting and keeping business.

4. Ramp up on social media

FOMO (fear of missing out) cuts deep in the marketing world, that we know. Social media is a super effective way to see and be seen. Surf the thread, get noticed, boost awareness, start connecting, and keep it going during and after. It’s also a great way to get a play-by-play of sessions you have to miss.

5. Don’t pitch - build relationships

While in the thick of it, you want to get the most out of networking opportunities. So do your homework, get there early, and know who you want to talk to but talk to everyone (including the people right next to you).

Then, talk to people but save the pitches for follow-up (nothing kills initial conversations like being pitched). Take names, take notes, and get contact info so you can follow up when the event is over. Establish relationships first. Then pitch.

6. Have fun

INBOUND is so much more than breakout sessions, pitches (more on that in a moment), demos and speakers. If you’re there in person, be there in person. Fight that urge to hide in your AirBnB or hotel room and stay in the fray.

There are great HubSpot and sponsor after-parties — often at some of Boston’s best restaurants. Loosen up on a round of caipirinha flights or small-batch bourbon and start making friends.

Great Resources

We’ve included a list of resources from our library to help you get prepared for the days of fun, education and innovation. 

• GNP Podcast: How Dynamo Energy Hub Builds Connections in Cleantech - Dive deep into effective networking strategies within the cleantech sector, featuring insights from experts at Dynamo Energy Hub. Discover how to leverage both digital and in-person connections to drive innovation and growth in your cleantech endeavors. It's a must-listen for anyone looking to build strong, meaningful connections in this rapidly evolving field.
  
  
• The Power of AI: HubSpot AI Content Tools and ChatSpot - Yamini Rangan, CEO of HubSpot, shared how Generative AI is moving us from an age of information to an age of intelligence. The best way to use that intelligence is to drive stronger customer connections. Why? Because the connection is proven to drive growth.
  
  
• HubSpot Reports and Dashboards: Best Practices for Creating - This guide will show you how to collate, analyze and interpret complex data sets to maximize growth, and drive more revenue across your business by creating insightful HubSpot reports and dashboards.
  
  
• HubSpot Content Hub: Exploring Top New Features - HubSpot’s latest update, Content Hub, was released in April 2024. It supplements — or more accurately, boosts — HubSpot’s existing content management suite. The biggest distinction is that it’s fueled by AI — so it empowers the user to create, distribute, and repurpose dynamic and creative assets right within the HubSpot environment.

Come find us at INBOUND 2024

It’s no secret that we ❤️ HubSpot. Its take on marketing is unparalleled: expansive, growth-oriented, and effective. We’re always looking for the best solutions and innovations, and we’re made the HubSpot ecosystem a big part of that ethos — because it works.

And HubSpot has brought that same approach to INBOUND. The 2024 iterations promises to be full of inspiration, surprises, and connections. For more information, visit the INBOUND 2024 website.

That said, we’d love to connect with you during the event. This is a perfect opportunity to discuss your marketing goals and how we can help you reach them. Whether you’re there in person or virtually, come find us.

Reach out and schedule a time to meet. We’d love to see you there!