Alex Habib is the Strategic Product Lead at New Perspective, where he develops go-to-market strategies for innovative companies.
The marketing tools HubSpot offers are second to none, with features for managing every aspect of sales, marketing, and customer service processes. For B2Bs, these are functions that offer the capability to keep your eye on performance and results in real time, when and how you need them.
We’re going to tell you a true story: A business we work with — let’s call them Company G — came to...
With any sales team, no matter the size of the team or the organization, having a CRM system is...
For those who have read previous posts by New Perspective (thanks for your continued interest!), we...
Most people think marketing is easy. In many cases, that’s what makes it so hard. Only 50% of...
