search engine optimization

rise above your competition 

SEO: Part Art & Part Science 

New Perspective is your trusted Massachusetts SEO company, offering cutting-edge tools and winning strategies that rake in the most rewards. Our SEO team is composed of forward-thinking marketers, analysts, specialists, and creatives who share one passion: helping businesses become trusted brands.

How Important is SEO?

Whether you have a brick-and-mortar location or online store, you need a strong online presence. Most consumers now turn to search engines, like Google, Bing, and Yahoo!, to find information about businesses or specific products and services. The buying journey begins with a query. And as the customer conducts a search, you’ll want your business to appear on the results pages.

Today’s increasing reliance on mobile devices is also changing the way businesses reach out to their audience. Investing in SEO is not just an option. It’s a necessity. Your competitors are likely embracing it, as well. Let us help you stay on track and leverage SEO to attract more clients and place your business on the digital map.


The Process

Search Engine Optimization is all about capturing shoppers who are typing relevant words into a search engine. These shoppers are at various stages of the buying process, and you want to target all of them with the best message at the right time. 

Our four-step process ensures that buyers hear your voice above the noise.

Step 1: SEO Audit. We begin by taking stock of what you already have. Whether you’re new to SEO or ready for a revamp, taking a look at what your website visitors are already doing will give us a base starting point.

Step 2: Keyword Research. What are people typing into search engines that you want to target? Which words signal a buyer gathering information and which ones signal a buyer ready to make a purchase? We’ll sort it all out.

Step 3: SEO Strategy. We'll match up the best content with the right keywords for different segments of your audience based on their place in the buying process. Sound confusing? It’s okay; we’re experts at building strategies based on the unique needs of businesses and their customers.

Step 4: Reporting and Optimization. This is where the magic happens. SEO is not a set-it-and-forget-it process. Instead, we continually draw upon real-time data to improve your strategy and optimization so it never goes stale.