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    Solar Energy Provider Increases Organic Website Traffic 4X With SEO

    posigen logo

    PosiGen offers solar energy and energy efficiency solutions, aiming to make clean energy accessible and affordable, especially for low-income homes.

    Renewable Energy Solutions, Energy Efficiency, Solar Energy, Environmental Accessibility

    Content Creation, SEO, Onsite SEO, Technical SEO, Thought Leadership Content

    Their challenges

    PosiGen, a solar energy company, recognized that it needed to increase its online visibility to reach more homeowners and fulfill its mission of making solar power more accessible.

    Despite having a wealth of information and services to offer, they were not attracting enough organic traffic on their website. Their pain points included a low number of organic keywords, a suboptimal site audit score, and insufficient organic search impressions.

    1. Low organic search traffic

    2. Technical SEO Issues

    3. Brand positioning & messaging

    solar cpl

    How can PosiGen improve online visibility and best reach their target audience accross different clean energy sectors?

    How we helped Posigen

    One of the unique challenges was the specialized nature of PosiGen's offerings. Solar energy is a niche market, and creating SEO strategies for such a market requires an in-depth understanding of the industry and its target audience.

    To overcome this challenge, New Perspective developed unique tools and processes. We leveraged advanced SEO tools and analytics to understand the search behavior of PosiGen's target audience and identify high-performing keywords within the solar energy industry.

    Website Audit & Keyword Research

    The solution was delivered in multiple phases by New Perspective. The first phase involved a comprehensive audit of PosiGen's website to identify areas for improvement. This was followed by an extensive keyword research phase to identify opportunities to increase the number of organic keywords.

    Throughout the process, New Perspective worked closely with PosiGen, ensuring that all SEO strategies aligned with PosiGen's brand and mission. Regular updates and feedback sessions ensured that PosiGen was kept in the loop and that both parties were working towards the same goals.

    Tehnical SEO, Onsite SEO, and Content Optimization

    One of the unique challenges was the specialized nature of PosiGen's offerings. Solar energy is a niche market, and creating SEO strategies for such a market requires an in-depth understanding of the industry and its target audience.

    To overcome this challenge, New Perspective developed unique tools and processes. We leveraged advanced SEO tools and analytics to understand the search behavior of PosiGen's target audience and identify high-performing keywords within the solar energy industry.

    Continuous SEO & Website Improvements

    PosiGen's website serves as their primary sales tool. Starting with the most impactful pages, the launchpad strategy enabled initial momentum. Through an ongoing improvement plan, PosiGen and New Perspective regularly update and enhance the site, ensuring it consistently presents company in the best light, and reaches their unique solar energy audience.
    posigen case study
    posigen

    The Results

    The solution effectively met PosiGen's needs, resulting in a quadrupling of organic keywords, a significant improvement in the site audit score, and a substantial increase in impressions over the specified period.

    PosiGen's response to the results was extremely positive. The increased online visibility made it easier for them to reach their audience and spread their message about affordable solar power.

    4X

    Number of organic keywords from 300 to over 1400.

    115k

    Increase in search impressions from 29K to 115K in 6 months

    97%

    The site audit score went from 79 to 97% in just 6 months

    posigen-web

    ⭐⭐⭐⭐⭐

    “We chose New Perspective after vetting several agencies. After talking with some of New Perspectives clients the decision to choose New Perspective was obvious. After identifying gaps in our PPC strategy, they put together a comprehensive plan that included Social Media. Since then we have seen extreme growth and have learned a ton about the value of certain keywords. The workflow between our teams has been great. New Perspective always has time to jump on a call or help with Ad Hoc requests.“


    Christine Drew
    Senior Marketing Manager at PosiGen

    ➜ Read Full Review
    christine drew - posigen

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