Their Challenges
Planet Aid, known for its global Humana People to People Volunteer Program, wanted to bring its mission to the U.S. for the first time. While their team had a foundational strategy and some internal execution capability, they needed a marketing partner to optimize campaigns, scale results, and apply conversion-focused expertise.
They turned to New Perspective to accelerate growth across paid media, landing page optimization, HubSpot reporting, and conversion rate strategy.
The volunteer program had proven successful in Europe, but U.S. audiences responded differently. Planet Aid faced three key hurdles:
- Limited internal bandwidth for campaign execution and monitoring
- Inconsistent engagement across U.S. channels
- The need to quickly identify what worked and double down
Although the message and mission were strong, Planet Aid lacked a systematic, data-driven way to convert traffic into qualified leads at scale.
