Advanced Materials Manufacturing

B2B Website Design for a Nanotech Materials Maker

A responsive website, new product photography and an editable product catalog for a nanomaterials manufacturer with 14 product lines.

Industry
Advanced materials and specialty chemicals manufacturing
Headquarters
Ashland, MA
Founded
1969
Brands
NYACOL®, BurnEx, NyaCat, NexSil, Nyasil, WarmTec
Services
Website Redesign, Responsive Design, Product Photography, CMS Implementation, Product Catalog Management and Search-Friendly Structure
Nyacol website on desktop, tablet and phone

Results

  • 14Product lines in one editable catalogAlumina to zirconia
  • 15Applications buyers can browse byCatalysts to polishing
  • <200 nmParticle size of Nyacol's materialsSols, dispersions and powders

About Nyacol

NYACOL® Nano Technologies is a leading producer of inorganic fine particle materials. Since 1969 it has made sub-200-nanometer metal oxides as colloidal sols, dispersions, powders and polymer concentrates.

Its materials go into catalysts, flame retardants, PET film and bottles, precision investment casting, polishing and more. The company is privately held, based in Ashland, Massachusetts, ISO 9001:2015 certified and sells worldwide through a network of representatives.

Key Takeaways

  • Nyacol needed a modern, search-friendly site that worked on phones and tablets.
  • We redesigned the site with new product photography and a responsive layout.
  • A fully editable catalog lets the team add, remove and update products without a developer.

A Complex Product Line on an Outdated Site

Nyacol sells dozens of specialized materials to buyers in very different industries. Its old website made that range harder to explore, not easier.

The goal was a modern, easy-to-use and search-friendly site that worked on any device, with simple access to documentation and sample requests for every product.

Technical team reviewing plans

  1. An Outdated CMS

    Keeping product information current took too much effort. Nyacol needed a system its team could update in a cost-effective way.

  2. A Site That Wasn't Optimized

    The site wasn't built for search engines, or for the growing share of buyers on phones and tablets.

  3. A Complex Back-End Ordering System

    Managing products behind the scenes was complicated. Documentation and sample requests were harder to reach than they should be.

How We Helped Nyacol

We took a researched, planned approach to four initiatives: a full redesign, new photography, an editable product catalog and easier access to documentation and samples.

  1. A Modern, Responsive Website

    We delivered a fully redesigned custom website with a responsive design, so buyers get the same experience on desktop, tablet and phone. The structure is built for search, with clear paths from each application to the products that serve it.

  2. New Product Photography

    We photographed Nyacol's products for the new site. Consistent, professional images now run across the catalog and help buyers recognize each product line.

  3. An Editable Product Catalog

    New and returning customers need different things. We built a fully editable back end that makes it simple to add, remove and modify products. The result is easy for Nyacol's team to manage and works for buyers on any device.

  4. Documentation and Sample Requests

    Technical buyers want data before they talk to sales. We made documentation and sample requests easy to reach for every product, so prospects can evaluate a material on their own schedule.

The work

Nyacol website on tablet and phone
A Modern, Responsive Website
Nyacol yttria product bottle
New Product Photography
PET bottles and resin pellets
Documentation and Sample Requests

What the New Site Delivers

A site Nyacol's team can run themselves, organized around how technical buyers search.

  • 10+ yrs Still running Nyacol's catalog. The site we built still carries Nyacol's full product line more than a decade after launch.
  • 14 Product lines, one catalog. Every product line is managed from the same editable back end.
  • 15 Application pages. Buyers can start from their use case and find the right material.
  • 3 Screens, one design. The same experience on desktop, tablet and phone.
Scientist working in a materials lab

Frequently Asked Questions

What did New Perspective do for Nyacol?

We redesigned Nyacol's website with a responsive layout and new product photography. We built a fully editable product catalog and made documentation and sample requests easier to reach.

Why did Nyacol need a new website?

Its CMS was outdated, the site wasn't optimized for search or mobile devices and the back-end ordering system was complex. Nyacol needed a site its team could keep current in a cost-effective way.

Can Nyacol's team update the site without a developer?

Yes. The back end is fully editable, so the team can add, remove and modify products themselves.

What does Nyacol make?

Sub-200-nanometer metal oxide materials, including colloidal silica, alumina, ceria, zirconia and antimony oxides. They are supplied as colloidal sols, dispersions, powders and polymer concentrates.

Make a Complex Catalog Easy to Buy From

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