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AI Technology for Smarter Water Waste Management

Wastewater in urban buildings not only signifies financial loss but also represents a considerable environmental challenge, with an astonishing 70% of distributed freshwater being lost primarily through leaks and misuse.
This results in roughly 20% of water bills covering water that never gets used—essentially money down the drain. Addressing these inefficiencies, Shayp, led by co-founder Grégoire de Hemptinne, employs advanced technology to combat unnecessary water loss effectively.
In this podcast episode, we talk to Grégoire about how Shayp's innovative solutions are designed to track and reduce this wastage, making a big splash across various real estate sectors.

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👤 Interview with Grégoire

Dunja Jovanovic: Could you introduce yourself and tell us about your company, Shayp, and the specific climate issues it aims to address?

Gregoire de Hemptinne: I'm Grégoire de Hemptinne, a trained computer scientist. Shayp is a B Corp that we established six years ago with the ambition to significantly reduce water wastage in buildings using advanced AI and real-time monitoring technologies to detect and address anomalies.

DJ: Could you tell us more about the specific water-related problems that inspired you to start Shayp? 

GDH: 70% of freshwater distributed is used in buildings, and 30 % of that is wasted, primarily through leaks and various forms of misuse. This results in about 20% of water bills being essentially money down the drain. People are unknowingly paying for water that simply goes unused and wasted. Addressing this inefficiency was our primary motivation, as it represents not only a financial burden but also a significant environmental issue. Building managers across diverse real estate sectors express deep concerns about this, which highlights the urgent need for effective water management solutions.

DJ: Could you explain more about the technology Shayp employs? How does it work to save water in these buildings?

GDH: Our technology framework is centered around comprehensive monitoring of a building’s entire water flow, right from the water meter, which is the point where utilities gauge and bill water usage. Shayp approaches the issue in two main phases. Initially, we deploy retrofit hardware that is incredibly straightforward to install—it does not require alterations to existing piping, nor does it rely on Wi-Fi connections. This device, essentially a data logger, attaches directly to the water meter. It then begins collecting data on water usage and sends this information to our cloud-based platform in real time. For buildings that are already equipped with digital metering, we seamlessly integrate our system with their existing APIs. Our devices are designed to endure, and capable of operating in hard-to-reach places without maintenance for over a decade, thanks to their long-lasting batteries. Once we've collected the data, our next step involves detailed analysis. We monitor water usage across various outlets in the building—whether it's a tap, a machine, or a shower—and can identify how water is being used and pinpoint any anomalies. Suppose we detect an anomaly, such as an unexpected continuous flow. In that case, we promptly alert the building manager or owner, enabling quick action to rectify the issue, thereby preventing further waste and reducing costs.

DJ: Do you have any metrics or success stories that illustrate the impact Shayp has had on water conservation and cost savings in buildings where it has been installed?

GDH: Yes, our results have been very encouraging. On average, buildings with Shayp installed save about 21% on their water bills starting from the first year, which typically covers more than the cost of Shayp. In educational institutions like schools, we've observed savings of up to 40-50%. This is largely because these settings are prone to significant wastage—like a faucet left running on a Friday afternoon when students rush to meet their parents, forgetting to turn off the water. Our system helps to identify and prevent such wastage proactively.

DJ: What motivates your clients to implement Shayp's water management solutions?

GDH: They have varied motivations. Some are driven by the potential for cost savings, which is significant, especially given the current economic climate. Others are more focused on the sustainability aspect, looking to reduce their environmental impact as part of broader ESG (Environmental, Social, and Governance) strategies.

DJ: How has achieving B Corp certification impacted the way your company operates?

GDH: It has greatly influenced our work. This certification helps us build trust with our stakeholders and sets a standard for responsible business practices that consider the interests of all parties involved, from employees to customers and the wider community.

DJ: What challenges did you face when introducing your water management technology to the market, and how did you overcome them?

GDH: We had our share of challenges. The initial phase involved significant research and development, funded by angel investors who believed in our vision. The advent of COVID-19 posed further obstacles, as many buildings were empty and water usage was not a priority for owners. However, we adapted by targeting municipal buildings and educational institutions, which despite the pandemic, still needed to maintain their facilities and were open to implementing sustainability measures like ours.

DJ: How has your active presence on social media contributed to raising awareness and engagement around water conservation issues?

GDH: Our active presence on social media has been instrumental in spreading awareness about water issues and the solutions Shayp offers. This platform allows us to engage with a broader audience, including potential residential customers, and influence public and political discourse on water conservation. We share success stories and push for greater recognition of water management as a critical component of sustainability efforts.

DJ: What inspired your transition into the clean tech space and led to the founding of Shayp?

GDH: The combination of my background in computer science and a profound passion for nature and the outdoors. After accumulating a wealth of experience across various tech sectors, I pursued an MBA to refine my business acumen, which was pivotal in transitioning to entrepreneurship. The real turning point came when I collaborated with the energy manager of the city of Brussels, who revealed the immense scale of water wastage in the city’s buildings. This discovery laid the groundwork for Shayp.

DJ: What advice would you give to someone looking to start a business in the cleantech industry?

GDH: For those entering the cleantech industry, my advice is to deeply understand the problem you want to solve and ensure there is a market willing to pay for your solution. It's not just about identifying a societal issue but also about constructing a viable business model that addresses it effectively. Resilience and the ability to adapt to market needs are crucial.

📝 Full episode transcript

Hello, friends, you are watching a brand new episode of the Green New Perspective Podcast. You'll go to place when you want to learn about innovative tech aimed at combatting climate change. When we talk about climate crisis and what businesses and companies can do to reduce their environmental impact, the focus is usually on reducing their CO2 emissions.

But our ecosystems are made of many different factors that all support each other as a cohesive whole. So the same goes for your business. If you're focusing on just one thing, in this case, carbon footprint, are you forgetting the rest of the environment in the environmental footprint?

So in today's episode, we are focusing on water conservation and what businesses can do to reduce their impact on water consumption. My guest today is Grégoire de Hemptinne. He is co-founder and CEO of Shayp, a company that has developed tech aimed at water preservation.

Hopefully you'll enjoy this conversation, so stay tuned.

Hello, and welcome to the Green New Perspective podcast.

Thank you. Hello.

Can you tell me more about you and your company, Shayp, and what are you trying to solve with the company? What climate issues are you trying to solve?

Yes, so my name is Grégoire. I'm a computer scientist by background. And Shayp is a B Corp company that we started six years ago.

We want to basically reduce water usage in buildings, thanks to AI monitoring and real-time monitoring of anomaly detection.

And can you tell me a bit more about the problems with water and why have you decided to start a company that deals with this issue?

Well, 70% of this fresh distributed water is actually lost in buildings, through leakages, anomalies, or different types of misuse. So 20% of today's water bills are actually for all these anomalies. So this is money that people are paying for.

Those are bills that people are paying. And an amount of that is actually just water wasted directly to the drain. So this is the biggest problem that we tackle.

And when you talk about this with building managers in different real estate sectors, it's really a concern. I mean, they can really drive water savings just with real-time monitoring and detecting of anomalies.

And now can you give us more info about your technology, how it works and how do you actually save water in buildings?

Yeah, so the whole water consumption of a building is the whole water that flows to the water meter at the entrance of the building. That's also where the water utility will bill you from because based from that water flowing to the water meter, well, they see the number there, the index, and that's the amount of water that they will be able to bill you. So with Shayp, we are tackling the things in two steps.

First, we need to acquire consumption data in order to be able to give an insight. So we developed retrofit hardware technology that is very easy to install, doesn't need to cut the pipes, doesn't need to have any Wi-Fi or this kind of things. It's just a plug and play tool, data logger, to plug on that water meter.

And from there, it gathers the real-time water consumption and sends it to the count. In some cases, some buildings already are equipped with some digital metering, in which case then we just integrate with existing APIs of different building measurement softwares or energy management software that provides us with the data. But most often, these digital meters are not so much deployed, especially in Europe.

So in that case, and especially because also these water meters can be in very nasty places underground or in a well or in places where basically you have little or no maintenance, you need to have a very robust technology that you can plug without any wiring and without any complexity. So you plug it on the water meter and you're done. And you don't have to go there anymore for 10 years because we have a 10-year battery.

That was the acquisition of the data. Then we get into the analysis of the data. Once we have collected the data in real time, now we're analyzing this data.

And what we get from there is a real time flow of when water is pulled from a tap, from a machine, from a shower, from wherever. And we disaggregate that flow. What I mean by that is we identify what is the different association of that water usage and we identify if an anomaly is happening.

If an anomaly is happening, we'll identify the type of anomaly and we'll inform the building manager or the owner as soon as possible so that he can take action and fix the problem.

And do you have any metrics on the success rate in the buildings where you installed your tech?

On average, we save 21% on the water bill as from first year. So I would say in terms of success rate, there is a full payback in the first year. In some cases, I would say it depends a bit from building to building.

We equipped a lot of schools. In schools, like you have huge amounts of water loss. So it's often like up to 40 to 50% of water savings.

Why? Because typically you have also the syndrome of the kid that goes plays with water on a Friday afternoon and suddenly his parents arrive and then he's like, hey, cool. I see my parents saying forget to shut the tap.

Well, that's the example of just ways that could be avoided. But of course it can also be like very large or old buildings that require attention because they haven't been fixed for a long time. These leaks have been hidden for a very long time.

Typically, we also equip buildings like municipal buildings or old real estate. And typically when you have those business, they could be like a bit of a switch cheese. I mean, you could have leaks in the pipes, you can have systems that are not well calibrated, like tanks that are refilling automatically.

And then all the excess water just goes directly through the drain. Our systems like that, that just nobody see because it's just not visible and or in places where nobody ever goes. This is also why we make the invisible visible by realizing and monitoring this in real time.

And how do people react? Do you find this this issue to be a big one? Do they want to install the technology or do they just want to?

I mean, do they want to install technology to save water or just to save money or both?

So I would say we identify different types of customers, different types of perspectives. The people who are paying for the bills, which are not always the same as the owners of the buildings, they care really about the cost saving part. Why?

Because of course, for them, it's operationally. If you have typically old real estate, then you would definitely be interested in that. If you have a very large building, like a hospital typically that you would have to monitor, then of course it's also large savings that you can make.

Now you have also other types of customers that would rather own a lot of assets. And for them, it's also just about monitoring and having a view in one single view of all your buildings, water consumption, water forecast, benchmarking your buildings across each other, understanding how the operational teams are effectively fixing the problems, how fast you can have typically in one region, you see that leakages have been repaired in three days. And in other regions, you see they're systematically repaired in three months.

Then you also can compare and benchmark your buildings across each other. So basically it's providing them for a whole portfolio view of the way they use it across the portfolio. Considering that now more and more companies would like to report on their usage, on their ESG metrics, this is of course providing them with a single platform, regardless of where are their buildings, whether they're in the US, whether they're in Europe or elsewhere, they can just have an integrated platform where everything is displayed.

Yeah, and something that I would like to add as well. So of course, something that is more and more trendy for the moment is also building certifications. Why building certifications is important, well, because as part of this ESG strategy is of course to improve your footprints, to reduce your footprint in general.

Well, with our technology, you can earn a lot of points as well with these building certifications. So improve the level of your building, getting typically gold in some certifications. And on top of, of course, saving your money operationally and being more efficient in your reporting, it also increases the value of your assets.

Why I'm saying that is that here in some buildings, we see like an upward value of 20% or plus 30% on buildings that have been certified. So of course, this is also increasing the whole portfolio value by adding these technologies that would be, whether it's energy management, water management and other that improves the quality of your building and in general.

And talking about certifications, your company is B Corp certified. So how has that helped your business?

So for us, as a small company, in the beginning, we are really driven by impact, we're driven by that mission about saving water. So for us, of course, as a standard, it was kind of already in our DNA without having any certification. But when you build a company from the ground up, you're looking for a framework to follow, like what are the typical good practices that you can put in place.

And so we decided to apply the B Corp certification as a framework to build the right processes in a company, to think about all the elements of a company culture. And so, yeah, I mean, this is how basically we got in that process of making an application for B Corp. And I think it was really appreciated as well, not only by customers or by suppliers, but also by the team itself.

I mean, when you can basically show that you have the process, you're taught about it, you're protecting also employees, you're taking care of diversity. Even the mission of the company at the highest level, like an article of association, is mentioning that we will take all stakeholders into account when we take any strategic decision. So I think this is really at the core of the company.

And you said you started your business six years ago. What were the challenges of introducing this type of technology to the market?

Launching a hardware business, well, hardware to software business, is something that is not, let's say, easy to start with. First, because you have to develop, there is a lot of R&D involved. So, we had to find the first financing round with some business angel to finance that R&D the first place.

But that went well because we managed to have some investments pretty early on. And then, for two years, we really knocked down the technology problem. Although, more and more features came later, but the first version was ready, I would say, around 2019, 2020.

And then, we came across another challenge, which everyone probably knows is the COVID. Lots of startups have had a bit of a hard time there because we were equipping buildings. And, you know, like all these buildings were suddenly empty.

So, why would they invest in anything that would save them water if, anyway, the building was empty? So, that was a bit of a challenge for us, but we decided to knock down the right segment, I think, there and realized that municipalities had a lot of schools on their management and schools are quite old buildings, all the states that can have actually hidden leaks or hidden inefficiencies and that had to be maintained anyway. So, we decided to go direct sales to B2G.

You wouldn't have expected that in the first place because you would expect, you know, government clients or public clients to be quite slow to decide. But during COVID, they were just doing nothing. They were open to projects, especially on sustainability.

So, we managed to basically develop that segment quite a lot. And we equipped, I think, in total today over 500 schools. Because that's a very good segment to develop in.

Also universities and nurseries and colleges. I mean, but I would say that segment is very efficient. So, that would be one of the challenges that we faced.

And then maybe another challenge that we faced was a year and a half ago when the war, well, following up on the war in Ukraine, prices of energy rises a lot. So suddenly, for most of our customers, why would they care about water if energy is so expensive? And actually, usually our decision maker is the same as the energy manager.

So he would basically take that from his own budget. So at that moment, I mean, we had to be creative and show the value that we were creating, that return on investment, water saving technology is less than a year, as opposed to energy savings that often have a return on investment in 10 to 20 years. So when you think about, of course, saving money, I mean, it's really important about making the right choices.

Of course, price of water is lower than energy, especially here in Europe. But I mean, if you can make savings in the first year, that it makes sense, of course, to invest in it.

And where do you see the company in the next five years? How do you see your attack developing?

So, well, it's interesting to see how the market is evolving. We decided to tackle the market in the first place with direct sales with large real estate owners. So I mentioned, I mean, some public customers, some private large listed owners, like retail chains or hospitals and these kinds of customers.

And they're sort of sustainability aware, and they want to invest not only into savings, but also want to invest in improving their brand image. Now, what we see as well is that utilities, especially public utilities that are responsible for the water and distributing the water, starts to be interested in what we do because we kind of already deliver their customers. But in the first place, utilities were not really sensitive to this matter because they were saying, look, if I would sell a technology that would reduce the leaks, I would reduce my top line because I would generate less revenue.

So why would I do that? But now, of course, sustainability questions come more and more across so then the mindset is changing. And this is also where I see a big opportunity for Shayp in the future.

We started now to partner with one of the largest utility, top 10 utility in Europe. And they just created a white label for a brand for Shayp. And so they distribute Shayp for their own customers, like water saving technology for their own customers in partnership with us.

We then just become a technological layer and they integrate this completely in their system. And I think this is, of course, the future for me of Shayp, where basically we can provide this water mitigation technology eventually to everyone. And the utility can also generate a new business model around this.

So for them, it's a win-win because not only would they generate revenue, this makes a case for them to deploy smart or digital metering across their whole portfolio, which is also quite a huge investment for them. By creating that business model, they generate more money so they can also justify that investment. Now, depending on smaller cities or larger cities, they do have different incentives to do so.

But now we're making it possible for everyone to roll out digital metering technology. And I think this is where I see Shayp evolving in the next few years. Is really scaling through these types of partnerships.

Now that we did one, we're now about to do a second one. Of course, larger cities are pretty slow in terms of innovation. So you have to test the technology, make sure it works well, create different use cases.

But I think this is also where we come with a strong planning proposition because we have already, most of the time, equipped some of their customers. And so they see the value already. They see what their customers are ready for paying for this.

So they completely see their interest.

And when we talk about your new clients, you're very active on social media. Well, over social media, so do you feel that that kind of engagement led you to more clients, especially when we talk about residential buildings?

So yeah, I mean, engagement on social media is for me important.

Not only for acquiring customers, but also for pushing politicians, or for talking about customer stories and talking about our success stories. And I think the water topic is underrated in terms of communication. I mean, we hear a lot about climate change, about carbon footprints.

Now we're talking a bit more about nature restoration and biodiversity, but where is the topic of water? Actually, water is in the midst of so many challenges. When you think of it, of course, I mean, I talked about biodiversity and climate change, they all have somewhere a relationship with water.

But on top of that, I mean, when you think of it, poverty is directly related to the topic of water. We need to provide water to everyone as a first good. When you think of geopolitical tensions, when you think about prosperity, when you think about agriculture, when you think about even this phone, you need 10 cubic meters of water to produce it.

So just think of it. I mean, all these goods that you have around you required water at some point in the process. So the value is completely underrated.

And this is also why I talk and I communicate about this on social media, just because I want to make people aware of the problematic. First, that's the second part is this year, more or less half of the planet will go to vote for a new president, a new prime minister, a new government. This is the time where we need to put water on the agenda of all these governments that will be settled.

Politics or the regulations around water has to be improved. And this has to happen in the next few years now, because we already have had 12 months in a row over 1.5 degrees pre-industrial area. So we can't wait anymore.

So there was a real call here for actions. And that's also what I'm doing. And finally, I'm also participating in different workshops and working groups about the pricing of water.

Because as I mentioned, value of water is in the rates. Why also? Because the price of water doesn't really reflect the actual value of water.

And being involved in these discussions with politicians, with decision-makers at several levels helps me to also provide them with other insights of how can we use water in the best way. When you think about saving water, you tend to think, oh, but actually when I brush my teeth, probably I should shut the water faster, or you know, that's not going to make a huge difference, especially when you see all the water that is wasted to all these large buildings and leakages and all these kinds of problems. When you think of it, there are three main ways to reduce water consumption.

One, reduce anomalies. Second one, optimize usage. And the third one would be then change behavior.

While in the energy sector, I think now we're reaching a stage where changing behavior is the ultimate way to improve in the water. I mean, there's so much to do in reducing anomalies and optimizing consumption that I mean, changing behavior is, I mean, we have to do that as well. But the thing is, it's kind of far away.

There was already a lot to do in the first two. Just to illustrate with an example, in 2022 in the south of France, most of the cities were under heavy water restriction. What I mean by that is that you could not, of course, clean your car, you could not fill your swimming pool, and many other restrictions were implied for all citizens.

Well, end of the summer, we equipped one of the largest universities in that region. We equipped the university, and a few days later, we realized that they have an eight cubic meter an hour leak. Eight cubic meter an hour.

This is the equivalent of 850 households using water all year round. Well, when you think of it, I mean, we just by solving that little problem, we equated the fact of having this 800 households not using water for one year. So, I mean, the university couldn't have identified it because this was really like that use case on the other grounds where nobody can see it, just water filling and overflowing directly to the drain.

So literally no damage, nothing, just water flowing and then to the drain. And so I think like we really have to get to now awareness about these kinds of problems in order to be able to save and to make our cities more resilient in the future.

And for buildings just getting started with water management, what are some, let's say, quick wins that you'd recommend they can focus on first?

Well, the quick wins is starting to monitor, of course. I mean, but if you don't have any technology available, well, just start with looking at your water meter when everyone is asleep. If you think of your building, when everyone is asleep, nobody should be using water.

So have a look at your water meter. Look at it or watch it for two minutes. If it turns, it means you have a problem.

So that's the first thing. Of course, you will not be able to do that every day, every week. Then there is a frequency to define.

But that's the start, of course. And then of course, what is that leak attributed to? Is it a machine?

Is it leakages in the pipe? Is it another type of anomaly? Then of course you have to figure it out.

So that's why AI is very powerful and can help us to basically figure out those kinds of problems and avoid to kind of start looking all around the place. Now, what we also do is we transform that leakage that is kind of expressed in liters per hour or cubic meter per hour. We express it in euros, in dollars, so that basically the customer can realize how much money he's wasting as well.

And when you compare this to the price of a plumber or an aqua hunter, basically it makes no sense to wait. I mean, you just hire him and you get the thing and the fixed.

And I would like you to share a bit about your personal journey. So how did you get into the clean tech space and what advice would you like to give to some other people who would like to start up their own companies but have little to zero experience in this space?

I started my career as a computer science engineer, as I said, but I'm always passionate about nature. I like to go outdoors, to hiking, to go mountaineering. Actually, I did quite a lot of high summits in the Himalayas, in the Andes, I went on expeditions.

So I was really passionate about nature on one hand, and on the other hand, I was working as a computer scientist in several companies. So as a computer scientist, I grew in several companies. I worked in the web industry, then I worked in the pharma industry, then I worked in the banking industry, then I worked in telecom industry, like computer scientists, consultants.

But the consistent thing that I was doing across these different jobs was always working in data management, data intelligence. Typically, in the pharma industry, I was doing anomaly detection and fraud detection on clinical trials. So basically, I was looking at a lot of data, detecting these problems, flagging them, providing them as a report to this pharma company.

And so, after these several years, I wanted to be an entrepreneur. So that's something I knew. I made my first years as working as a computer architect.

So I felt like, okay, now I have the technical skills, how can I get more of the business skills? So I went for an MBA in Spain for two years. And it was an amazing experience.

And during the time I had my first kid, my son. And so I also became suddenly more aware. For me, I felt the urge of working on a planet in a way or another.

But at that time, I didn't know, I didn't knew yet what I was going to do, right? I mean, I knew I wanted to put my skills and my passion about making the environment better. When I went back to Belgium after my MBA, I had that opportunity to meet with the energy manager of the city of Brussels.

His role was to monitor all the buildings in the city. So typically there were 300 buildings under management, optimize the water usage, but not only. It was energy, heating, ventilation, all these kinds of things that you have to do as an energy manager to optimize the consumption and the footprint of these buildings.

And by changing with him, he just did actually a full analysis of the water usage in the buildings of the city. And he was realizing that 40% of the water consumption of the city was just going down the drain. So when we saw that, I mean, quickly running the numbers, they had a 1 million euro yearly water bill and 400,000 of that was just going to leaks.

It was like, okay, now, I mean, that's a business case. That's extraordinary. And so this is where we decided, him, me and a third co-founder to make a first prototype, like an MVP, like a small device that would just gather the data from the water meter.

Also, because those are old real estate, so we had to do that retrofit. So gather information for the water meter and quickly analyze it and provide insights. So this is how it started.

And little by little, we got our first customer because the city of Brussels was basically, or just let's say, and then that's also where we kind of developed across schools, across municipalities in Belgium. And little by little, we expanded now with very large brands, renowned across the world. And that also kind of had this incentive to, well, they did already the tests at the local level and now they want to expand across the world.

Can you give some advice to people who are just joining the clean tech community wanting to start their own companies and startups?

Well, I would say, I mean, of course, as I would say for every entrepreneur, start with falling in love with the problem, but the problem is sometimes not enough. I mean, problems, societal problems are, you can find many, especially in the clean tech space, you want to change the world, but you have to find as well a pain, like people who are willing to pay for it. And this is sometimes the hard thing, is really to understand the whole ecosystem around the problem that you want to solve, understanding who is actually willing to pay for it, at what price, and does that price correspond to what you can actually provide as a solution.

I think like today, as an entrepreneur, we saw that the ecosystem around water, there's the utility part, I told you, there is the end user part, and then there is also an insurance component to it that I didn't describe here. And eventually, of course, environment can benefit from all this, because we're saving water. So it has an impact on biodiversity, it has an impact on geopolitical strategy, it has an impact on many different things.

So I would say, of course, the problem is important, but also who is going to pay for it. And also, like just perseverance. I think this is a very important thing as an entrepreneur in the clinic space.

Like the markets can sometimes seem not to be ready yet. And sometimes you have to understand the market, but also go probably look a bit around at other markets. Some are more mature than others.

You have cultural, also cultural barriers as well that you have to overcome. And sometimes, you know, the market that you're in is probably not the most mature. So it's also good to go elsewhere if you feel like that's where you can create more traction.

And do you feel like getting into some kind of partnerships or joining some communities may help when you start?

Partnerships is definitely a good thing. I mean, maybe I will also illustrate with an example. Well, with Shayp, we wanted to develop more sales.

So we started to cold call new potential customers. So we're calling them and they say, hey, what did you think about your water strategy? Do you know about water leaks?

Do you know how much you could save? And systematically, we had people around on the other side of the phone who was saying, I don't have a problem with water. Actually, I never monitored water.

I don't know. I mean, I don't care. Well, cold calling creates kind of a problem is that people are not aware of the problem.

And so you have to understand that people will buy when they feel the urge. So creating partnership for us was key because we decided to partner with facility management companies and energy management companies because they are already with the customer.

So they know when the customer has experienced a leak.

They know when the customer is actually putting water on their agenda. And so this is accelerating our sales cycles by a lot. So I would say partnering, of course, finding the right partner.

I would also have a disclaimer here from partnering with other early stage startups. That's a bit dangerous because then everyone is kind of focusing on their own business and then you're not really creating that synergy that you would like to do because you also have to deliver your own company and then plus this partnership is sometimes very difficult. So try to partner with well-established companies that do have already a good customer base that you can leverage and enhance their offering, their product offering with your solution.

That's something important.

And for the end, this is my last question for you for this podcast episode. Can you tell me where people can reach out to you? Websites, social media, Slack channels, Discord groups, whatever you have that you can share here, and we're going to link in the description of the episode.

Yeah, so if you're interested in looking into your water consumption in Shayp or anything else with Shayp, we are reachable through websites, I'm reachable also by email,, easy to reach. And otherwise, I would say my LinkedIn profile is probably the best way to reach out and to connect with me.

Thank you, Greg. This was a super informative episode. Thank you once again for being our guest here on the Green New Perspective Podcast.

You're welcome. Thanks a lot.

Well, this marks the end of another amazing New Perspective podcast conversation, this time dedicated to water preservation with guest Grégoire de Hemptinne from company called Shayp. If you like what we do here, giving the spotlight to some amazing, amazing innovators in the climate space, please consider subscribing to our podcast on your favorite streaming platform. We are everywhere from Spotify to YouTube.

We are even on Product Hunt, so if you like what we do, you can give us an upvote there. This podcast is proudly sponsored by New Perspective, a digital marketing agency based in Boston, working with cleantech clients only. So if you want to learn how our sponsor can make your cleantech business grow and thrive, check out the links in the description of this episode and find out how ethical marketing can change the world.

Hopefully you enjoyed spending time with me and enjoying the chat and I'll see you in the next one.


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