A Data Driven Approach Toward Website Redesign
Growth Driven Design (or "GDD") is a new approach to web design aimed at creating a peak-performing website with less waste in half the time. Instead of trying to cram all the work required to create a new website into a few months and then crossing your fingers and praying it has the desired effect, Growth Driven Design projects are founded on the principle of continuous iterative improvements.
Minimize risks of traditional web design. Traditional web design is reactionary: you launch, improve what works, fix what doesn’t, and typically wait for issues to arise before changing anything. Your website is your strongest sales tool and biggest advocate for your brand – it needs constant upkeep to remain viable during the life of your company.
Maximize results using thorough user research. After launch, we’ll start collecting data from your site’s visitors. Your visitor data is invaluable for keeping your website viable and relevant to potential customers.
Implement strategic phases of continuous improvement. Your company goals and visitor data help shape how we continuously enhance your site. Your website should always be an accurate representation of your brand, and we help you maintain this through are fully-planned 2-4 week sprints. You’re not going to need to wait 6 months for a total website overhaul. We help you constantly benchmark so we know exactly where to focus our efforts.