Budgeting and Strategic Planning: Best Practices for Alignment
Which came first, the budget or the strategic plan? The two are inherently connected, but for many businesses, there is
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How to Set SMART Goals for Marketing
You can’t know if you’ve arrived if you don’t know where you’re going. That’s especially true for marketing. Making people
Best Practices for Allocating Your Marketing Budget: Internal Growth vs. Branding
When companies consider allocating their marketing budgets, they usually think about which marketing tactics to invest in. While this is
Creating a Marketing Campaign Plan: Branding vs. Lead Generation
What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer this question. According to Content Marketing Institute’s 2018
Strategic Planning Assumptions: What Are They and How Do You Establish Them?
As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer at a manufacturing
How to Measure Marketing Effectiveness by Setting Goals for Your Team
What are the most important marketing KPIs your team should be tracking? This isn’t a trivial question; measuring the right
How to Choose the Right Digital Marketing Tactics for Your Manufacturing Business
As your manufacturing business takes its first steps into digital marketing, you’ve probably read about a lot of different marketing
How to Create and Execute a Marketing Strategy: The 50/50 Rule of Strategy and Creation
Benjamin Franklin once said that “by failing to prepare, you are preparing to fail.” So make sure your marketing has
How an SLA Can Transform the Way Sales and Marketing Work Together
What do you think of when we mention sales and marketing? Whatever image just crossed your mind, we’re willing to
One Year Later: Key Takeaways from Our Agile Transformation
If you’ve followed our blog for a while, you may have seen us talk about the agile marketing methodology a few times.
