Marketers can never rest. What works today won’t work tomorrow. Most books about marketing take a lot of time to write—and a short amount of time to become irrelevant. Most books, however, are not Breakthrough Advertising by Eugene M. Schwartz. This 1966 copywriting...
This blog was originally published on December 22, 2017. It has been updated for relevance and accuracy. Account-based marketing (ABM) is one of the best tools you can use as a B2B business. ABM focuses on targeting high-value accounts to land big deals. It’s...
No matter your industry, every company needs a website to succeed in 2019. Maybe you have a new business and you're looking to find your first customers—or maybe you want to update your website to adapt to current trends. Whatever your goals may be, you have options...
There's no way around it—if you want to stand out from the crowd, you need to invest in marketing, plain and simple. But it's not always easy to decide who should be in charge of your marketing efforts. Should you hire a marketing agency or expand your in-house...
Disclaimer: We are not lawyers, nor do we provide legal advice. This article is an analysis of changes in business regulations. If you are looking for legal advice, consult a licensed attorney or firm in your area. What Is General Data Protection Regulation (GDPR)?...
This blog was originally published on July 27, 2018. It has been updated for relevance and accuracy. Taking your first steps into manufacturing digital marketing can be a bumpy road; with endless information available on marketing tactics that all seem...
Note: This blog was originally published on January 19, 2018. It has been updated for relevance and accuracy. Inbound is quickly becoming the marketing method of choice for many businesses—and for good reason! Marketers love it because it brings good-fit...
Note: This blog was originally published on January 26, 2018. It has been updated for relevancy and accuracy. Content marketing for manufacturers is a big challenge: fewer than one in four manufacturing brands report having a documented strategy for content....
![How to Switch from Google Adwords Express to Google Adwords [UPDATED]](https://www.npws.net/wp-content/uploads/2019/04/ads_express_header-380x139.png)
Google Adwords Express is a simple tool that makes creating PPC ads easy for the inexperienced. But if you already know how to use Adwords, the limited version might be frustrating. Want to start using the full version of the platform? Switching from Adwords...
You can't know if you've arrived if you don't know where you're going. That's especially true for marketing. Making people aware of your brand and product isn't enough. It's difficult, if not impossible, to measure results of a marketing campaign if you have not...
What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer this question. According to Content Marketing Institute's 2018 Manufacturing Content Marketing report, only 33% of manufacturing marketers measure the ROI of their...
Do you have infinite money to spend on your marketing? We doubt it. A study from last year revealed that how much money your company dedicates to marketing will vary depending on your industry. And while some are spending more than 20% of their overall budget on...
We don’t think we’re making a radical statement when we say that businesses need to generate leads. All companies need to generate high quality leads in order to close sales and stay in business. There’s a lot of advice out there on how to get the job done: they say...
If you’ve read through our blog posts, you’ll notice that we talk a lot about strategy here at New Perspective. Why? Because we believe in it. Having a solid strategy isn’t just a good way to market; it’s the only way. Too often we see companies marketing at random -...
It should come as no surprise that digital marketing is still reigning supreme when it comes to marketing. Knowing current marketing trends is critical to staying on top of your marketing and using digital strategies effectively. As more and more companies embrace...
The secret’s out: marketing has changed. And if you’re still marketing in the same way you’ve always been, chances are you’re getting left behind. Marketing success begins with a strategy that’s focused on your customers: who are they, and what motivates them to buy?...
Marketing, marketing, marketing. Does the idea of digital marketing for your company feel overwhelming? After all, you and your team are busy with other things - can you really afford to spend time on marketing? On the other hand, maybe your team has a pretty good...
As a business owner, you know that you need an effective website if you want people to find you online. But you should also know that simply having a website isn't enough. Your website needs to be up-to-date in order to serve your customers. Your website may look fine...
Is it time to evaluate your marketing efforts? From time to time, every company should take part in a strategy workshop. This is the time to take what worked - and didn’t work - in the past and to use that information to move forward. When all of your data is out in...
Taking hold of all that an online presence has to offer is a marketing maneuver that building product manufacturers are lagging a bit behind on. In a world where so much is done with a hands-on approach, getting into the nitty-gritty of digital marketing can feel...
Marketing and sales can be tricky if you don’t understand your customer. Nobody wants to do business with a company that’s too busy pushing their own agenda to consider what customers actually want. In short, if you don’t understand your customers, they’ll go...
Many people are quick to say that email doesn’t matter anymore, and many manufacturing companies are ready to believe that it will not work for them. Of course, we think that’s not quite right. What is dead is buying lists and blasting strangers with a not-so-subtle...
In the building products manufacturing industry, traditional marketing methods are alive and well. From trade shows to direct mail, plenty of tried-and-true methods are still bringing in new customers every day. On the other hand, your customers are getting more...
In the manufacturing industry, traditional marketing and advertising methods are still considered the gold standard. On the other hand, for companies figuring out how to create a competitive advantage, going digital is the way to get there. More specifically, inbound...
Your marketing strategy forms the foundation for a successful year, but how can you tell whether that strategy is going according to plan? No matter how great the idea seems on the drawing board, blindly staying the course throughout the year isn’t the way to go....