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9 Tips for More Interactive & Engaging Webinars

9 Tips for More Interactive & Engaging Webinars

When you think of 2020, there are probably a few words that come to mind: COVID-19, pandemic, unprecedented, remote, change, technology, WiFi bandwidth—we could go on and on! Along with all of this change, 2020 has brought us to the new world of canceled events and...

Key Takeaways from Breakthrough Advertising

Key Takeaways from Breakthrough Advertising

Marketers can never rest. What works today won’t work tomorrow. Most books about marketing take a lot of time to write—and a short amount of time to become irrelevant. Most books, however, are not Breakthrough Advertising by Eugene M. Schwartz. This 1966 copywriting...

Attract Customers with Beacons, Geotagging & Geofencing

Attract Customers with Beacons, Geotagging & Geofencing

This blog was originally published on December 22, 2017. It has been updated for relevance and accuracy. Account-based marketing (ABM) is one of the best tools you can use as a B2B business. ABM focuses on targeting high-value accounts to land big deals. It’s...

How Much Should I Invest in a Redesign?

How Much Should I Invest in a Redesign?

No matter your industry, every company needs a website to succeed in 2019. Maybe you have a new business and you're looking to find your first customers—or maybe you want to update your website to adapt to current trends. Whatever your goals may be, you have options...

5 Signs It’s Time to Hire a Marketing Agency

5 Signs It’s Time to Hire a Marketing Agency

  There's no way around it—if you want to stand out from the crowd, you need to invest in marketing, plain and simple. But it's not always easy to decide who should be in charge of your marketing efforts. Should you hire a marketing agency or expand your in-house...

Do You Need to Worry About GDPR Compliance?

Do You Need to Worry About GDPR Compliance?

Disclaimer: We are not lawyers, nor do we provide legal advice. This article is an analysis of changes in business regulations. If you are looking for legal advice, consult a licensed attorney or firm in your area. What Is General Data Protection Regulation (GDPR)?...

You’re Not Alone: The Top 5 Challenges Marketers Face

You’re Not Alone: The Top 5 Challenges Marketers Face

Note: This blog was originally published on January 19, 2018. It has been updated for relevance and accuracy. Inbound is quickly becoming the marketing method of choice for many businesses—and for good reason! Marketers love it because it brings good-fit prospects...

Why Content Marketing is Different for Manufacturers

Why Content Marketing is Different for Manufacturers

  Note: This blog was originally published on January 26, 2018. It has been updated for relevancy and accuracy. Content marketing for manufacturers is a big challenge: fewer than one in four manufacturing brands report having a documented strategy for content....

How to Switch from Google Adwords Express to Google Adwords [UPDATED]

How to Switch from Google Adwords Express to Google Adwords [UPDATED]

  Google Adwords Express is a simple tool that makes creating PPC ads easy for the inexperienced. But if you already know how to use Adwords, the limited version might be frustrating. Want to start using the full version of the platform? Switching from Adwords...

How to Set SMART Goals for Marketing

How to Set SMART Goals for Marketing

You can't know if you've arrived if you don't know where you're going. That's especially true for marketing. Making people aware of your brand and product isn't enough. It's difficult, if not impossible, to measure results of a marketing campaign if you have not...

Creating a Marketing Campaign Plan: Branding vs. Lead Generation

Creating a Marketing Campaign Plan: Branding vs. Lead Generation

What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer this question. According to Content Marketing Institute's 2018 Manufacturing Content Marketing report, only 33% of manufacturing marketers measure the ROI of their...

The Essential Starter Kit for Your Strategic Marketing Planning Process

The Essential Starter Kit for Your Strategic Marketing Planning Process

  If you’ve read through our blog posts, you’ll notice that we talk a lot about strategy here at New Perspective. Why? Because we believe in it. Having a solid strategy isn’t just a good way to market; it’s the only way. Too often we see companies marketing at...

Digital Marketing Trends for Building Materials Manufacturers in 2018

Digital Marketing Trends for Building Materials Manufacturers in 2018

It should come as no surprise that digital marketing is still reigning supreme when it comes to marketing. Knowing current marketing trends is critical to staying on top of your marketing and using digital strategies effectively. As more and more companies embrace...

Buyer Personas: How to Think Like Your Customers

Buyer Personas: How to Think Like Your Customers

The secret’s out: marketing has changed. And if you’re still marketing in the same way you’ve always been, chances are you’re getting left behind. Marketing success begins with a strategy that’s focused on your customers: who are they, and what motivates them to buy?...

How Often Should a Website Redesign Be Completed?

How Often Should a Website Redesign Be Completed?

As a business owner, you know that you need an effective website if you want people to find you online. But you should also know that simply having a website isn't enough. Your website needs to be up-to-date in order to serve your customers. Your website may look fine...

How to Prepare for a Strategy Workshop

How to Prepare for a Strategy Workshop

Is it time to evaluate your marketing efforts? From time to time, every company should take part in a strategy workshop. This is the time to take what worked - and didn’t work - in the past and to use that information to move forward. When all of your data is out in...

Inbound Marketing 101 For Building System Manufacturers

Inbound Marketing 101 For Building System Manufacturers

Taking hold of all that an online presence has to offer is a marketing maneuver that building product manufacturers are lagging a bit behind on. In a world where so much is done with a hands-on approach, getting into the nitty-gritty of digital marketing can feel...