Demand Generation
Key Takeaways from Breakthrough Advertising

Key Takeaways from Breakthrough Advertising

Marketers can never rest. What works today won’t work tomorrow. Most books about marketing take a lot of time to write—and a short amount of time to become irrelevant. Most books, however, are not Breakthrough Advertising by Eugene M. Schwartz. This 1966 copywriting...

Do You Need to Worry About GDPR Compliance?

Do You Need to Worry About GDPR Compliance?

Disclaimer: We are not lawyers, nor do we provide legal advice. This article is an analysis of changes in business regulations. If you are looking for legal advice, consult a licensed attorney or firm in your area. What Is General Data Protection Regulation (GDPR)?...

How to Prepare for a Strategy Workshop

How to Prepare for a Strategy Workshop

Is it time to evaluate your marketing efforts? From time to time, every company should take part in a strategy workshop. This is the time to take what worked - and didn’t work - in the past and to use that information to move forward. When all of your data is out in...

The Importance of Email Marketing for Manufacturers

The Importance of Email Marketing for Manufacturers

Many people are quick to say that email doesn’t matter anymore, and many manufacturing companies are ready to believe that it will not work for them. Of course, we think that’s not quite right. What is dead is buying lists and blasting strangers with a not-so-subtle...