When it comes to digital marketing, it can be difficult to pinpoint exactly what needs work at any given point in time. As a whole, many small business owners tend to prioritize site design, and who can blame them: a well designed site not only supports a company’s brand, but also represents a company’s values and employees.
Following this reasoning, many business owners will reach out to creative design agencies in an effort to boost their online presence. When redesigning a website there are a lot of things to consider, including whether or not an agency can help you get the job done effectively. With so many agencies out there, it can be difficult to decide what type of agency to choose. If design is your priority, then it’s likely that design agencies are who you’re vetting for your website makeover. Like any business decision, it’s important to understand what this type of agency does before investing in their services. Read on for a breakdown of what a creative design agency does– and what they don’t do– before pulling out the company credit card.
What is a Creative Design Agency?
Creative design agencies predominantly design websites, which supports the large demographic of business owners who are looking for help defining their brands. Good design is about developing a product that provides a positive experience, and is tailored for a target audience. A well executed website design also iterates upon a company’s branding, so getting the design “right” is of paramount importance to both the agency and the client.
It’s important to note that the design of your website is more than just the way it looks. As a best practice, successful design form should follow functionality. The traditional website design process has earned a bad rap for letting aesthetics take the wheel as far as decisions are concerned. User data– and the user experience– are important factors to take into consideration, and should be involved in the overall direction of any website design.
What Problems Might I Run Into?
The main problem with design agencies is the assumption that above all, a website must be beautiful. While it is important to have a nice looking website, your site is going to be useless if you aren’t attracting visitors. In order to attract both new and repeat visitors to your site, tactics such as SEO (search engine optimization), blogging, and social media must be included in your overall marketing strategy. Don’t assume that a design agency can help with traffic and lead generation– they excel in the aesthetic arena, and choose to brand their agency as “creative design” for a reason. If branding is top of mind for you, then a creative design agency can certainly help. Keep in mind that a strong website is constantly evolving; be mindful of making an investment that is strictly based on aesthetics, especially if your long term site goal is to generate traffic, leads and customers.
If your team is well versed in inbound marketing tactics, or if your site is simply in need of a face lift, then a creative design agency might be a good option. When vetting out a creative design agency, remember to ask them for client examples, (think: form follows functionality), and be clear about the intentions you have both long and short term. If a long term, growth based partnership better suits your business, then you may want to consider a full service digital agency instead.
Are you uncertain as to what kind of help your business truly needs? Download our free guide on the different types of agencies to learn more about the types of agencies that exist, and what they can offer your business.