Posts about: Marketing Strategy (7)

Strategic Planning Assumptions: Marketing Examples

As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer...

Lessons Learned from Agile Marketing: Our Transformation Journey

If you’ve followed our blog for a while, you may have seen us talk about the agile marketing...

How to Calculate and Increase Your Customer Lifetime Value

Customer lifetime value (CLV) is a dollar amount that represents the total profit a customer is...