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    Jana Martin

    Jana Martin

    Jana Martin is the Senior Content Editor at New Perspective, helping the firm's clients create engaging and brilliant content.

    9 Best Practices for Email Outreach in 2023: Email Marketing Guide

    9 Best Practices for Great Email Outreach in 2023

    Email has been with us for almost 60 years, ever since it was created as an internal messaging system for the staff at MIT in 1965. Since then? Some 347.3 billion emails will be sent per day around the world in 2023. By 2025, that number is projected to reach 376.4 billion. 

    Jana Martin
    Jan 17, 2023
    6 minute read

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      3 Prime Movers in Cleantech Lead Gen: Websites, Blogs, and Webinars

      3 Prime Movers in Great Cleantech Lead Generation

      If you’re in cleantech, congratulations: You’re in one of the fastest growing economic sectors...

      Becoming a Thought Leader: 8 Tips on The Why, How and What

      The Why, How and What of Becoming a Thought Leader

      If you’re an expert, a leader of a company or a department, an entrepreneur, an innovator, or all...

      The Ultimate Attendee’s Guide to INBOUND 2022

      The Attendee’s Guide to INBOUND 2022

      Ready for INBOUND 2022? It’s coming right up. This year HubSpot’s annual blockbuster conference...

      4 Must-Have HubSpot Sales Reports for B2B Companies

      Must-Have HubSpot Sales Reports for B2B Companies

      HubSpot’s reports and dashboards are ideal for the sales folks in operations who are actually...

      Account Based Marketing: How to Gain the C-Suite’s Support

      Account Based Marketing: How to Gain the C-Suite’s Support and Trust

      As your company’s business strategist or senior sales person, you’ve recently had a lightbulb...

      Account-Based Marketing: Is It Right for Your Company?

      Account-Based Marketing: Is It Right for Your Company?

      You may have heard about Account-based marketing (ABM) and want to find out if this modern, highly...

      Future of Trade Shows: Do They Still Matter in 2023?

      The Future of B2B Trade Shows: Do They Still Matter in 2023?

      Trade shows. Long a source of new business. A lead generating and pipeline filling firehose of...

      HubSpot ABM Tools: 8 Tips To Personalize, Automate & Win

      HubSpot ABM Tools: 8 Tips To Personalize, Automate & Win

      Congratulations! You’re preparing your organization for next-level growth. But do you have a...

      How to Max Out ROI at Your Next Trade Show

      How to Max Out ROI at Your Next Trade Show

      As the sales or marketing leader at your company, how frustrating (not to mention...

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