What to Send Instead: Fixing Sales Content That Doesn’t Convert
Why precise messaging builds trust, speeds decisions, and wins budgets.
Why Industrial Deals Drag (and How to Regain Velocity)
Why long-cycle B2B deals stall, what the data says, and how industrial marketers can regain...
Dunja Jovanovic
Why Every Manufacturer Should Be on LinkedIn (and What to Post)
By the time your sales team gets involved, buyers have already done their research. In 2025,...
Dunja Jovanovic
Marketing Future Tech: What’s Next in 2025?
It’s easy to think that a great product will sell itself—that if you just build the best tech,...
Dunja Jovanovic
November Podcast Insights: Marketing Trends at a Turning Point
November’s Green New Perspective podcast carried us into the tumultuous world of climate tech...
Dunja Jovanovic
Scaling Climate Tech: October Podcast Insights
October has been quite the eye-opener on the Green New Perspective podcast. We’ve had some...
Dunja Jovanovic
B2B Growth Strategy Session
Optimize Your Funnel with Expert Insights
Book a free 45-minute strategy session with a senior B2B strategist. We’ll audit your funnel, benchmark against top performers, and plan your next winning move.