Target Customer Alignment

You will miss your target if your aim is off. Many B2B companies are far from the mark because their marketing and sales teams are not aligned when it comes to their target audience.

Deliver The Right Messages, Offers, And Support Along The Way.

Every time you engage with a new prospect, you take them on a journey. Make sure it’s a journey they would like to repeat. Design an experience that meets their needs, exceeds their expectations and keeps them delighted every step of the way. They will come back and they’ll bring their friends, too.

B2b manufacturing target customer alignment

Your Buyer’s Journey

Every customer of every company begins in the same way. They realize they have a problem and they begin a journey to try to solve it. The buyer’s journey is a winding road filled with twists, turns and obstacles. 

The best marketing and sales teams listen to their customers. They understand the problems they’re facing and they help them solve it as efficiently as possible. Aligning your message with your target customer will help guide them through their journey.

Additional Resources

3 Things to Consider When You Hire a Freelancer

Are you feeling a little lost when it comes to building and maintaining your website? You’re not alone; many companies find that creating their websites on their own is too difficult. In that case, where do you go? For some, they look to hire a freelancer, such as...

The Importance of Social Media for B2B Manufacturers

Do you think that social media for manufacturers is pointless? Considering that 81 percent of Americans have a social media profile, the likelihood of your audience being on social is practically guaranteed. If you’re not there for your audience, your competition will...

How to Build a Social Media Culture for Your Organization

Nothing beats word of mouth. Except, of course, online word of mouth. Brand messages reach 561% more people when shared by employees’ personal profiles. These posts see 8 times more engagement and leads generated directly by employees convert 7 times more often. When...

Buyer Personas: How to Think Like Your Customers

The secret’s out: marketing has changed. And if you’re still marketing in the same way you’ve always been, chances are you’re getting left behind. Marketing success begins with a strategy that’s focused on your customers: who are they, and what motivates them to buy?...

16 Unique Ways to Promote Your Content

  Creating content for your business is an essential piece of any inbound strategy. However, to drive traffic and ROI, it’s crucial to find ways to promote your content to your target audience. Sure, you may be familiar with the typical strategies of sharing your...

How to Measure Marketing Effectiveness by Setting Goals for Your Team

What are the most important marketing KPIs your team should be tracking? This isn't a trivial question; measuring the right key performance indicators is essential if you want to meet your business goals. So, which ones should you pay attention to? The answer is... it...

Why You Need A Pillar Content Strategy for Your Marketing

Search engines and user habits are both evolving.  Your content strategy needs to evolve with them. Adopting a pillar strategy will get you where the search engines (and your customers) want you to be. Over the past few years, search engines have changed the way pages...

How to Create a Powerful Culture of Content in 7 Steps

Every once in a while, we’re going to take a hyperdive into critical strategies for the companies we work with. This is one of those times. Buckle up and enjoy. How do you create content that’s relevant — that speaks to those fickle buyers and results in high-value...

Getting Started with Basecamp

What is Basecamp? Basecamp gives users the ability to collaborate with their teammates when working on a project. It provides team members a place to share ideas, progress and tracking of project events. By integrating task to-do lists, project notes and files,...

How to Plan Your Q1 Marketing Strategy

The new year is here and with it a new quarter. With a fresh budget and a new calendar of holidays and events, the first quarter of the year is a time to set new goals, refocus your efforts, and get the year off to a great start. The quarter has already begun, but...

How Much Should I Invest in a Redesign?

No matter your industry, every company needs a website to succeed in 2022. Maybe you have a new business and you're looking to find your first customers—or maybe you want to update your website to adapt to current trends. Whatever your goals may be, you have options...

Boost B2B Prospect Engagement Using Sequences in HubSpot

How do you boost B2B prospect engagement and turn a B2B prospect into a paying customer in 2021? While the process of customer acquisition has changed over time, the anticipation, thrill, and necessity of landing new business remain the same. In today’s...
“From Day One, New Perspective asked a lot of questions and did a lot of research. The team had a strong desire to immerse themselves in our company and the industry in order to add maximum value to our efforts. They consistently come to the table with relevant solutions to help meet our goals. Their natural curiosity and the professional and experienced nature of the team is why we chose to partner with New Perspective.”
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Is It Time To Revisit
Your Buyer’s Journey?

It can be difficult to anticipate what information your customers might need to support their journey—and it’s even more difficult to provide it to them. If you’re looking for a strategic partner to point you in the right direction, New Perspective can help.