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Hightech website redesign or refresh? 7 important factors

Hightech Website Redesign or Refresh? 7 Important Factors

Hightech is a fast-moving industry known for innovation and a commitment to improving environmental sustainability. By nature — or ethos — it’s about evolution, education, and a better way to treat the world. If you’re in the hightech industry you need a hightech...

Abm: how to gain the c-suite’s support and trust

ABM: How to Gain the C-Suite’s Support and Trust

As your company’s business strategist or senior sales person, you’ve recently had a lightbulb moment. You have just been introduced to the concept of Account Based Marketing (ABM), and become a convert to the idea of actively targeting high-value business...

21 lead magnets (that aren’t ebooks)

21 Lead Magnets (That Aren’t eBooks)

Getting a sales prospect’s attention is both an art and a science. Chosen well, lead magnets are an effective tool. They provide some value for the prospect’s business, such as guidance, insights, a way to measure or calculate, a chuckle. All that’s required to...

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