Williamson Corporation is a custom manufacturer of infrared temperature sensors (pyrometers) used for process control. Their pyrometers are used for industrial applications in the steel, aluminum, petrochemical, and vacuum furnace industries. They pride themselves on their technically-savvy team, their unique, customized solutions, and their customer service. To learn more about them, visit their website, williamsonir.com.
Prior to engaging New Perspective, marketing had not been a priority for Williamson. Because of their international customer base, they struggled to promote their brand, technology, and products online, and knew that they needed a fresh start in order to provide a great brand experience.
Here are some of the main challenges they faced:
Williamson sought a strategic digital marketing partner who could help propel their inbound marketing efforts and improve the performance of their website. They wanted an agency to help them build brand awareness and become known as a trusted, informative company in the B2B manufacturing space.
In order to help them hit their company goals for the year, we:
Moving forward, New Perspective has been continually refining and improving upon Williamson’s website by making data-driven decisions. We continue to optimize their website pages for search engines and to add more content to their website—helping their prospects to find the information they need when they need it.
We approached New Perspective for a website redesign project and right from the very first interaction, I knew they were the company that we wanted to work with. Instead of selling us on their capabilities, they asked us questions about our business, our challenges, and our goals. It made the choice to go with an inbound marketing agency really easy as they had a very effective
inbound sales approach.
The rest of the process was just as delightful. The New Perspective team was extremely friendly, professional, and responsive. They kept the project on track and on time and delivered an excellent new website that we could not be more thrilled with. From the strategic layout and thinking behind the structure of the website to the overall aesthetic design, New Perspective truly
outperformed our expectations.
Their commitment to continuous improvement and growth driven design is also impressive, and I am thrilled to keep working with them to implement an effective inbound marketing program.
-Tom Huff, Williamson Corporation