Video Marketing

Show Who You Are And What You Do

Video: The Next Level of Engagement

It’s no secret that video's role in content marketing is on the rise. Try a search for how to do something on YouTube and you will understand why it is now the 2nd largest search engine in the world! It may have been common for video marketing to take a back burner to more traditional tactics in the past but thankfully, the times have changed. Should video be a part of your marketing strategy? YES. In all likelihood, video should be at the forefront of your businesses' marketing plan. Ready to get started?

 

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Lead With Video

Video is an engaging, personalized and powerful way to communicate your brand story, showcase your value proposition and create engaging relationships with your prospects and customers. By creating authentic content, such as an ‘About Us’ video, a vlog that showcases your business's thought leadership, or a service/product video promoting your businesses' expertise, video can help set you apart from the competition. 

Still not convinced? Check out these compelling stats:

  • After watching a video, 64% of users are more likely to buy a product online. - Hubspot
  • 4X as many consumers would rather watch a video about a product than read about it – Animoto
  • 55% of people consume video content thoroughly - HubSpot
  • Companies who use videos in their marketing grow 49% faster year-on-year than those which don’t - VidYard

Our Video Process

Our full-service team can support you during initial strategy and pre-production phase all the way through production, promotion, and campaign analysis.

  • Video Strategy & Campaign Planning:  Aligning on a clear vision of the final product helps ensure your business receives a positive ROI on your video marketing investment.  We'll work together to come up with a video content strategy that meets your goals and budget. Next, we will conduct a brainstorming workshop to solidify the video type, content details, script, and storyboard. We'll also be researching keywords so SEO can aid your video once we publish it, much like a web page or blog post. 
  • Production: This is where we strike the lights and hit record. We'll help you feel comfortable in front of the camera, all while getting the necessary shots that follow the script and storyboard we created from before.
  • Post-Production: After filming, it's off to the editing bay! Here, we'll stitch together the proper clips, adjust the pacing, and find suitable music to help captivate your audience. Then, we'll publish it to your specific marketing channels that will help maximize the video's potential: social media, a particular webpage, your blog, and more.

Campaign Analysis

Our work is not done after the video is published. By analyzing video metrics such as play rates and drop-off rates, we can see what parts of a video have the highest and lowest engagement rates and then take action. Is one of your customer testimonial videos outperforming the rest? Perhaps it should be showcased more prominently. Did your new promotional service video get significantly more traffic than the others? We can analyze what parts of the video were so enticing, repurpose the content, and promote it even more on social media. Your videos will tie into your larger marketing plan, and at this stage, we can start to measure a video's contribution to your goals.

Next Step

Video converts more customers creates stronger emotional connections and increases brand engagement. Ready for a conversation about video marketing?  Schedule a free consultation with a video marketing specialist today. 

Increase Brand Engagement & GENERATE LEADS WITH VIDEO